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1、TheNetworkisthePlatformAbstract：Thenetworkisthemostcost-effectiveplatformcompaniescanusetointegratecomplexinteractionsforincreasedvalueandgrowthMostchiefexecutiveofficers(CEOs)todayareconcernedaboutgrowth-andbuildingtheircompanies'capacitytogrow,accordingtoCisco
2、CEOJohnChambers."Itdoesn'tmatterwhereweareintheworld,"saysChambers."WhereverIgo,thefirstthingCEOstalkaboutisgrowth.""Thesecondthingtheywanttodiscussishowtobuildinthecapabilitytogrow,touseinformationtechnology(IT)tohelpenable-andperhapsevenchange-theirbusinessstr
3、ategy,andhowtodothatwithflexibilityandagility,"headds.Today,businessleadersarerealizingthat,byincreasingthevalueofeachtransactionratherthansimplytryingtoincreasethenumberoftransactions,theycanenjoyagreatergrowthtrajectoryandbetterreturnoninvestment.Byencouraging
4、employees,partnersandvendorstoworkmorecreativelyandprovidingthemwiththeITtoolstobemoreeffectiveintheirroles,companiesaresuccessfullytransformingsimpletransactionsintomuchmorevaluableinteractions."Inthenextdecadeortwo,interactionswillbringawholenewlevelofinnovati
5、ontous--theabilitytodriveproductivityatresultsthatarefive,tenmaybetwelvetimesgreaterthanwhatwehaveseeninthepast.Andoneofthetechnologiesthathelpsthemincreasethevalueoftheirtransactions-andtomovefromtransactionstointeractions-isthenetwork,"Chambersexplains.TheInte
6、ractionsNetThis'InteractionsNet'-anevolutionofthewaypeoplecommunicate-signalsthatthetechnologysector'scenterofgravityisshiftingtoastandards-basedplatform:theInternetProtocol(IP)network.Inthiscontext,aplatformhasthreebasicattributes:itisbasedonopenstandardsorinte
7、rfaces;itisextensibleandcustomizable,providingnewmarketdevelopmentpossibilities;anditispervasive.Whenthesecharacteristicsalign,ahugenewwindowofopportunityopens.Asthisnewphaseofinteractions-centricdevelopmentunfolds,theubiquityandextensibilityofIPisbeingcombinedw
8、ithnewlevelsofintelligenceandcapabilitytocreatetherightnetworktoserveasthebasisforreal-timebusinessinteractions.Andtheapplicationsofthefutureareincreasinglyempoweredb
