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1、ProductPlacementMarketing商英一班44號朱翠蘭植入廣告Toachievethesubtlepromotionitdeliberately(故意地)placeproductsorlogointelevisiondrama,games.Itmuchbetterthanhardsellingbecausetheaudienceisdisgustedwiththeadvertising.RealimplantedStyleimplantedOverallimplantedCulturalimplan
2、tedTypesofproductplacementSouthKoreandrama“daejanggeum”（大長今）isatypicalexample.WiththeintroductionofKoreanfood,acupuncture（針灸）method,southKoreanclothing,architecture,moral,theKoreancultureanalogism,itstartknownbytheaudience.Becausetheprofitishandsomesotheyalway
3、swanttoplaceinthefilm.Onthecontray,theymightreceivethenegativeresponsewhentheyplaceinapoortime.Itcannotrelateittothefilmjustaadvertisement.Tosucceedinplaceproductbrand,integratingoperationisthebestchoice,butitneedscollaborativeandcooperate.Placeproductisnotsui
4、tablefordepthpersuadeandfordirectreasonappealorfunctionNotanyenterpriseandproductscanmakeplaceproduct,somenewproductswhichlackofawarenessofcustomerisnotsuitableAgoodplaceproductofcommoditiesmustbeclosetotheprogramandbranditshouldintegrationwiththeprogramTheval
5、ueoftheprogramshouldbethesameasthebrandvalue,thetargeraudienceiscommonwiththetargetconsumers.inthiswaycanthisadverstisinghasitownvalue.Themostimportantoneisprogram,adverstisingissecondtoit
