資源描述：
《家樂(lè)福蔬果課-生鮮排面指南培訓(xùn).ppt》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在PPT專區(qū)-天天文庫(kù)。
1、生鮮處排面指南FreshDivisionImplementation蔬果課**F&VDepartment**定義Definition依照當(dāng)?shù)氐馁?gòu)物習(xí)慣，詳細(xì)清楚地制定在何地，如何排列商品。我們必須考慮到店和處的排面，客流，商品的特性，季節(jié)性和促銷因素。Defineclearlywhereandhowimplementthemerchandiseaccordingtolocalshoppinghabit.Wehavetotakeintoaccountstoreanddivisionlayout,customerflow,productsspecificity,seasona
2、landpromotionfactors.目的Objective使所有的分類和單品排面標(biāo)準(zhǔn)化。Standardizeallfamily&itemsimplementation使顧客舒適購(gòu)物.Tomakecustomerpurchasecomfortable依照季節(jié)段來(lái)改變排面.Tochangeimplementationaccordingtheseasonalperiod部門準(zhǔn)備和促銷管理.Toarrangeandmanagepromotioninthedepartment改善生鮮處的組織機(jī)構(gòu)，提高生產(chǎn)力。Toimproveorganizationandproductiv
3、ityofFreshdivision生鮮處排面指南FreshDivisionImplementationGuide方法Method:在保證100%的分類和季節(jié)性的基礎(chǔ)上準(zhǔn)備排面Topreparetheimplementationbasedon100%oftheassortmentandseason以部門排面指南作為員工的指示說(shuō)明。Togiveinstructiontostaffwithdepartmentimplementationguide將每個(gè)分類的排面指南始終保留在賣場(chǎng)。Tokeeppermanentlyinsaleareatheimplementationguid
4、eforeachgroupoffamily打印每張指南，制作成薄板，貼在每個(gè)排面后面Toprintouteachguide,laminated,keepbehindeachdisplay每月檢查一下排面.Toreviewtheimplementationoncemonth由誰(shuí)負(fù)責(zé)Who由生鮮處長(zhǎng)和銷售主管決定。Decidedbyfreshdivisionmanagerandsalesmanager生鮮處排面指南FreshDivisionImplementationGuide生鮮處排面FreshDivisionlayout>>要點(diǎn)Keyspoints:顧客的第一感覺：TG的
5、量感，22部門商品的新鮮Firstfeelingbythecustomersshouldbe:volumethroughTG,freshnessindept22&promotion營(yíng)造自由市場(chǎng)購(gòu)物氛圍Customersfeellikeinwetmarket!盡可能的將走道位置空開。Thealleyarefreeasmuchaspossible加工商品和未加工商品必須分開。Thecookedanduncookedareproductsareseparated生鮮處位于門店的盡頭，靠近收銀線，方便顧客購(gòu)物后離開Thefreshdivisionisattheendofthest
6、oreandclosetothecashierline,easytoleaveafterfreshshopping蔬果課蔬果課排面圖Fruits&VegetableDepartmentLayout干果綠葉菜根莖類水果茶葉蜂蜜鮮花醬菜雞蛋有機(jī)菜豆腐促銷臺(tái)食用菌海苔DryAndProductLeafyRootStemFruitTeaHoneyFlowerPicklesEggOrganicVegBeanCurdTGMushroomHaiTai每個(gè)分類的排面指南貼于排面的背后，以便員工查詢Yourimplementationguideofeachfamilyisstuckonth
7、ebackofeachdisplay,forstaffinformation.Sample蔬果課排面指南Fruit&VegetableImplementationGuide它的作用:ObjectiveOfThisTools:保持每個(gè)臺(tái)面的標(biāo)準(zhǔn).Keepthestandardimplementationofeachdisplay方便員工執(zhí)行Easyforthestafftofollowsameimplementationeveryday方便管理層檢查。Easyforthemanagertocheck。蔬果課分類陳列圖Depart
