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1、InterculturalAnalysisWahahaVSCocaColaSubmittedby:Date:May22th,2013馬潘思源婷黃依然鄒文曾秀秀曾夢(mèng)薇王俊杰Index1.CulturalAnalysis1.1China◆Collectivism◆Highlycentralized◆Ancientness◆Conservatism◆Dependent◆TimeDeposit1.2America◆Individualism◆Democracy◆Modernity◆Openness◆Independence◆Excessive◆Consump
2、tion2.BusinessCulturalAnalysis2.1Background◆Wahaha◆CocaCola2.2Mission,VisionandValues◆Wahaha◆Cocacola3.CulturalIntegrationIssues3.1CulturalSimilarities◆CorporatePride◆Solidarity◆PassthePositiveEnergy3.2CulturalDifferences◆Value◆System◆Spirit4.RecommendationtoManagement4.1Sugges
3、tionsforWahaha4.2SuggestionsforCocaCola1.CulturalAnalysis1.1China①Collectivism◆advocatesakindofspirit◆focusesonglobalideaandcommunication.◆paysgreatattentiontobrainstormingwhenmakingdecision.◆emphasizestheoverallharmony.②High-centralized◆thetypicalcharacteristicsofChinesecultur
4、e.◆decision-makingauthorityishighlyconcentratedonhighlevelsinanorganization.◆severalthousandyearsofhistory◆intangiblewealth◆broadandprofound◆integrateddifferentnations’cultureswhichaffecttheChinesewayofthinking,livingandworking.③Ancientness1.CulturalAnalysis1.1China④Conservatis
5、m◆AffectedbythelonghistoryofChina,Chinesetendtobeconserved.◆Chinesearealwayssearchforastableliferatherthanachangeablelife.⑤Dependent◆Chinesearemoredependenttowesterncountries→Forinstant,inchina,manyparentspreparehousesforchildren,findjobsforthemorevenofferfinancialsupporttothem
6、arriedchildren.◆Almosteveryfamilyhasdeposit,becausedepositcanbringthemafeelingofsecurity.◆Chinesetendtosavesomeofthesalaryforthefutureuse.⑥TimedepositIndividualismDemocracyModernityOpenness1.2AmericaIndependenceExcessiveconsumptionCoreculture→herostyle→successfulindividualsSepa
7、rationofthreepowers→legislative∕executive∕judicialModerncivilization→modernstandards→advancedDemocracyandthelegalsystem→moreabundantStrongdesiretofreedomandrightsExcessiveconsumptionispromotedbytheAmericans.2.BusinessCulturalAnalysis2.1BackgroundVSWahahaFoungdingtime:1987Headqu
8、arters：HangzhouCocaColaFoungdingtime:1919Headquarters：
