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1、畢業(yè)論文(設(shè)計)OntheDevelopmentOrientationofChineseCorporateCulture －ComparisonBetweenAmericanandChineseCorporateCultureWhichMayAffectChineseCorporates1.Introduction32.Aboutcorporateculture42.1Whatiscorporateculture?42.2Functionsofcorporateculture53.CharacteristicsofAmericancorporatecultureandChineseco
2、rporateculture63.1CharacteristicsofAmericancorporateculture63.1.1CharacteristicsofAmericansocialculture63.1.1.1Individualismandworshipofmoney63.1.1.2Thespiritofventureandpioneer73.1.1.3Continuousinnovation83.1.1.4Freedomandequality83.1.2CharacteristicsofAmericancorporateculture83.1.2.1Innovation8
3、3.1.2.2Customerorientation93.1.2.3Emphasizequality103.1.2.4Encouragingrisktakingandemphasizeteamworkspirit103.1.2.5Employment,promotionandcompensation113.2CharacteristicsofChinesecorporateculture123.2.1Chinesetraditionalsocialculture123.2.1.1Collectivism123.2.1.2Lackofenterprisingspirit123.2.2Cha
4、racteristicsofChinesecorporateculture133.2.2.1Innovation133.2.2.2Focusongroup133.2.2.3Neglectofcustomerandproductquality143.2.2.4Employment,promotionandcompensation144.ComparisonbetweenAmericanandChinesecorporateculturewhichChinese15corporatesmayuseforreference154.1Americanenterprisesgreatlyempha
5、sizeoninnovation,whichcomesfromtheirtraditionaladmirationoftakingrisksandpioneeringspirit.Thishasgreateffectontheirsuccess.Chineseenterprisesshouldencouragetheiremployeestotakerisk,becauseinnovationistheresultoftakingrisk.ItcanhelpChineseenterprisesopenanewmarketandmaintainthemarketshare.Haiergro
6、up,oneofChinesesuccessfulenterprises,hasknownthatinnovationisoneofthekeyfactorsforanenterprise’slong-termdevelopmentandhasitsownunderstandingforinnovation.164.2Americanenterprisesarecustomer-orientedandhighlyfocusonquality.Theybelievethatonlywhenabusinesswinscustomer’ssatisfactionandonlywhenitisa
7、bletoprovidesuperiorqualitygoodandservice,canitwininmarketcompetitionandhaslong-term26畢業(yè)論文(設(shè)計)development.Onthecontrary,therearestillmanyofChinesecompaniesneglecttheircustomersandproductquality.However,Haierhasrealized
