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1、TourismPartnershipNorthWalesTOURISMSTRATEGYNORTHWALES2003-2008PLANNINGTOMORROW’STOURISMTODAYFinalReportVersion7October2003PlannersandDevelopmentEconomists3rdFloor,11-15Dix’sField,ExeterEX11AQTel01392210868Fax01392210869EmailExeter@tymconsult.comWithGeoffBroomAssocia
2、tesTourismStrategyNorthWalesSummaryThisstrategyhasbeenpreparedonbehalfoftheTourismPartnershipNorthWalesfortheregion.Tomakethestrategyareality,organisationsacrossthepublicandprivatesectorsinNorthWaleswillneedtoplaytheirpartinensuringaprosperousfutureforthetourismindu
3、stryandforthewholeofNorthWales.ThisstrategyalsosetsouttherolethatthetourismindustryinNorthWaleswillplayincontributingtowardsthenationaltourismtargetssetoutbytheWelshAssemblyGovernment.Thestrategyissupportedbyaseparatereviewdocumentwhichanalysespolicycontext,targetsa
4、ndperformanceinmoredepth.ThevisionfortourisminNorthWalesistobuildaviableandprosperoustourismindustryattractingvisitorsthroughouttheyearthat:·Providesanexperiencethatexceedsvisitors’qualityexpectations·CelebratestheexcellenceofthesuperbNorthWalesenvironment·Takesprid
5、eintheuniquecultureandheritageofNorthWalesanditspeople·Isamajorcontributortothelocaleconomyandcommunity·ValuesandinvestsinthepeopleinvolvedindeliveringthestrategyToachievethevision,thestakeholderswillneedtoworktogetherto:·Buildasustainablefuturefortourism·Achieveagr
6、eedprojectsandactivities·Raisethequalityofthetourisminfrastructureandfacilities·PromoteNorthWalesanditsmarketingareastoexistingandpotentialmarkets·Developthewelcome,skillsandprofessionalismofpeopleworkingintourismandrelatedsectors.ContextTourisminWaleshasbeenundergo
7、ingstructuralchange,withthetraditionallongsummerholidayeverincreasinglytakenabroad.Atthesametime,anincreasedpropensitybytheBritishtotakemultipleholidayshasresultedinagrowthinshortbreaksandadditionalholidays,andthischangerepresentsagrowthmarketforWales.Howeverthisgro
8、wthmarketisthreatenedbybudgetflightstooverseascitydestinationsfromNorthWales’coresourceareasofLiverpoolandManchester,aswellasbycompetition
