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1、,創(chuàng)業(yè)團隊策劃書目錄第一章公司描述···································一、公司理念···································二、公司簡介···································三、公司結(jié)構(gòu)···································四、場地及設(shè)施·································第二章產(chǎn)品介紹···································一
2、、產(chǎn)品種類及價格······························二、產(chǎn)品功效····································第一章市場分析···································一、STP分析···································二、SWOT分析··································第二章競爭分析···································一、目標(biāo)市場及市場容
3、量··························二、競爭對手及主要的優(yōu)劣勢······················三、本店相當(dāng)于競爭對手的優(yōu)劣勢··················第三章營銷策略···································一、產(chǎn)品策略···································二、定價策略···································三、促銷策略·································
4、··第一章財務(wù)·······································一、資金來源····································二、效益分析····································第二章風(fēng)險及規(guī)避·································一、相關(guān)風(fēng)險二、規(guī)避方法第一章附錄及圖表·································第一章公司描述：一、公司理念我們的目標(biāo)是將公司變成常熟高院中校內(nèi)最大
5、的健康品茶會所，我們公司的理念是“遠離鍵盤，追求健康”，為在校大學(xué)生及慕名而來的社會人士提供一個健康、愜意的休閑場所,引領(lǐng)一種新的生活風(fēng)尚。讓所有光臨我們休閑吧的顧客可以嘗試健康的飲茶及生活方式。二、公司介紹:公司名稱：爺爺泡的茶（YY茶吧）名稱意義：以一首中國風(fēng)的現(xiàn)代流行歌曲名作為公司名稱，突出了公司的主旨和核心，即融合傳統(tǒng)和現(xiàn)代元素，崇尚健康愜意的生活方式。簡稱YY茶吧，YY即“爺爺”的拼音開頭字母，亦諧音“歪歪”，上口易記，“爺爺”切合傳統(tǒng)，“歪歪”類網(wǎng)絡(luò)用語，亦是融合之意。本公司主要經(jīng)營休閑吧茶飲，副業(yè)
6、格子鋪、桌游游戲等。在具有強烈中國風(fēng)俗意義的茶飲中，注入具有現(xiàn)代氣息的元素，吸引廣大青年人消費者，以公司“AKF”、“健康生活”為宗旨，進行多種產(chǎn)品的銷售?？偨?jīng)理市場總監(jiān)營銷總監(jiān)店面主管物流總監(jiān)財務(wù)總監(jiān)店員副總經(jīng)理三、公司結(jié)構(gòu)：總經(jīng)理：負責(zé)統(tǒng)籌兼顧策劃企業(yè)的未來發(fā)展方向，協(xié)調(diào)各個部門之間的關(guān)系，對企業(yè)的重大決策作出決定。人力資源中心由總經(jīng)理負責(zé)，為企業(yè)培養(yǎng)各方面的人才。副總經(jīng)理：協(xié)助總經(jīng)理管理，監(jiān)督各個部門工作。市場總監(jiān)：負責(zé)市場的調(diào)研發(fā)現(xiàn)市場的變化提出研發(fā)或引進新產(chǎn)品的建議。營銷總監(jiān)：負責(zé)企業(yè)的營銷策劃、促銷
7、策劃、企業(yè)形象策劃。財務(wù)總監(jiān)：按照會計核算規(guī)范要求設(shè)置總賬、明細分類賬，編制會計報表。負責(zé)公司資金調(diào)配、具體承辦貸款等融資工作審核、監(jiān)督公司資產(chǎn)的盤盈、盤虧、報廢清理及貨款結(jié)算、催收和處理。根據(jù)公司年度生產(chǎn)經(jīng)營綜合計劃編制財務(wù)收支計劃、融資計劃和成本計劃。物流總監(jiān)：負責(zé)聯(lián)系供應(yīng)商，保證原料的供應(yīng)穩(wěn)定店面主管：負責(zé)店面產(chǎn)品數(shù)量質(zhì)量的檢查工作，負責(zé)店面清潔衛(wèi)生的監(jiān)督工作店員：負責(zé)產(chǎn)品的制作，為消費者服務(wù)，店面的清掃。四、場地及設(shè)施主要設(shè)施：吧臺，桌椅，茶壺，空調(diào)，桌游，格子鋪，WIFI（無線網(wǎng)絡(luò)），音響設(shè)施。第一章
8、產(chǎn)品介紹一、產(chǎn)品種類及價格1、茶類傳統(tǒng)茶：碧螺春苦丁茶龍井普洱茶鐵觀音烏龍茶武夷巖茶陽羨雪芽價格/500ml24.0018.0020.0018.0022.0032.0040.0025.00蜂蜜柚子茶蜜煉蘆薈茶蜜煉紅棗茶蜜煉桂圓茶5.005.005.005.002、花茶茉莉花茶菊花茶玫瑰花茶瘦腿三草茶玉蘭花茶桂花花茶珠蘭花茶薄荷茶玫瑰普洱茶金銀花茶大麥茶枸杞茶百合花茶桃花茶價格/杯8.0
