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1、brandgiventotheaudience(consumers).Theinnerpersonalityisdemonstratedbycolor,language,tone,screenbrandpersonalitycharacteristics.Thispartofthemacroofficialmicro-operationoftheoperationreference.Thebackgroundfunctionanalysisisforinfrequentcontactwiththeofficialmicrobackground,Sinamicroblogg
2、ingEnterpriseEditionforbrandmarketingtoprovidealotofvaluableinformation,whichareabletotrulyreflectthestatusoftheaudience(consumers),astheofficialmicrooperators,averyimportantqualitiesisextractedfromalargenumberofcomplicatedinformationtoprovidereferencedataforthebrandmarketingconclusions.T
3、hiswillhavetotestthequalityoftheentireoperationsteam,theofficialmicro-operationsinternalbrandingdepartmentindependentoperatorsandauxiliaryoperatorsintwoformssubmittedtothehostingcompany,thelatterneedmorechoicetokeeptheireyesopen,teamofmanagementexperienceinthepast,haveaccountqualityandqua
4、lityofserviceshouldbeincludedinthetestrange.Inaddition,themostimportantobjectiveofmicrobloggingoperationistomakeaccurateinformationtoconveytotheaudience(fans),sofanssolicitationthroughtheofficialmicro-operationsalways.bothoffansquantityandquality,aretestingofficermicrooperationalindicator
5、s,butonepointweneedtobeclearisthatthemostimportantfactoristhequalityoffans.Thenumberoffanscanchangethroughvariouschannels,butthequalityofthefansistheeffectivedisseminationofinformation.Andloyalfansalsoplayedasignificantroleintheirstimulusforsecondarytransmissionofinformation,andwilllargel
6、ypromotethesalesline,toachievetheultimategoalofmarketing.Thetextcontentstrategiesneedtofocusattentiononitstext,pictures,andgraspofthesocialevents.Thetextisthemorechangecontentontheofficialmicro-fastest,themostabundantamountofinformationisthemostabletoreflectthecontentsoftheofficialmicro-s
7、tyle,whetheritistoattractaudienceattention(increaseinthenumberoffans),orforwardingcommentsoftheaudience(fanstoimprovethequalityof),itistoplaybiggerrole.Textcontentpartlydeterminedbytheofficialmicroattributes,mostofficialmicroforallfans,andthereforecanbecharacterized
