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1、...南京工業(yè)大學(xué)本科生畢業(yè)論文目錄摘要...................................................IIIAbstract.........................................................IV第一章引言.....................................................1第二章信息的傳播與新媒體的誕生..............................22.1信息的傳播與發(fā)展.........................................
2、.....22.2新媒體傳播....................................................22.2.1新媒體的興起和發(fā)展.........................................22.2.2新媒體的特征...............................................32.2.3新媒體的營(yíng)銷(xiāo)方式...........................................4第三章新媒體對(duì)營(yíng)銷(xiāo)活動(dòng)的影響............................53.1傳統(tǒng)媒體的危機(jī)......
3、.........................................................................................5..3.1.1受眾規(guī)?？s小............................................................................................5..3.1.2傳遞效果減弱.........................................................................................
4、...5..3.2新媒體的影響力...............................................................................................6..3.2.1新媒體對(duì)目標(biāo)受眾的影響........................................................................6..3.2.2新媒體對(duì)企業(yè)的影響...............................................................................
5、.6..第四章新媒體時(shí)代下企業(yè)環(huán)境分析..........................74.1企業(yè)的市場(chǎng)機(jī)會(huì)——SWO分T析......................................................................7..4.2企業(yè)營(yíng)銷(xiāo)再定位...............................................................................................9..4.3新媒體下的企業(yè)營(yíng)銷(xiāo)傳播.......................................
6、........................................9..4.3.1向數(shù)字化轉(zhuǎn)型...............................................94.3.2加快企業(yè)創(chuàng)新..............................................10I......目錄第五章新媒體營(yíng)銷(xiāo)策略——以聚美優(yōu)品為例.................115.1細(xì)分市場(chǎng).....................................................115.2品牌定位.....................
7、................................115.3營(yíng)銷(xiāo)策略.....................................................115.4新媒體環(huán)境企業(yè)營(yíng)銷(xiāo)手段.......................................12結(jié)語(yǔ)....................................................14參考文獻(xiàn).
