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1、---------------------------------------------------------------范文最新推薦------------------------------------------------------我國(guó)乳業(yè)綠色營(yíng)銷策略研究+SWOT分析9/10---------------------------------------------------------------范文最新推薦------------------------------------------------------摘要：目前，人們?cè)?/p>
2、來(lái)越注重環(huán)境和生態(tài)安全，可持續(xù)發(fā)展觀被更多的人所接受。綠色營(yíng)銷的出現(xiàn)也正是人們追求健康，安全和環(huán)保的體現(xiàn)，因此這項(xiàng)營(yíng)銷策略為國(guó)際上大多數(shù)企業(yè)所選擇。本論文運(yùn)用案例分析，SWOT分析，4P策略等探討了我國(guó)乳制品行業(yè)綠色營(yíng)銷的問(wèn)題，結(jié)合國(guó)外的乳制品營(yíng)銷策略，針對(duì)我國(guó)企業(yè)實(shí)施綠色營(yíng)銷時(shí)的不足提出相應(yīng)的解決方案，如：沒有統(tǒng)一的企業(yè)文化，生產(chǎn)觀念落后，質(zhì)量監(jiān)控的不到位等。本文還從現(xiàn)階段我國(guó)乳制品企業(yè)的發(fā)展，舉例說(shuō)明綠色營(yíng)銷策略對(duì)食品行業(yè)的重要性和優(yōu)勢(shì)。綠色營(yíng)銷促使企業(yè)使用無(wú)污染技術(shù)，在企業(yè)內(nèi)部營(yíng)造清潔和安全的工作環(huán)境，有利于企業(yè)職工的身心健康，在企業(yè)外部通過(guò)綠
3、色營(yíng)銷，樹立企業(yè)“綠色”形象，促進(jìn)產(chǎn)品銷售和企業(yè)發(fā)展。8772關(guān)鍵詞：乳制品行業(yè)；食品安全；綠色營(yíng)銷；市場(chǎng)營(yíng)銷GreenMarketingStrategyofChina'sdairyindustry——Xi’anYinQiaoDairyAbstract:Currently,thereisagrowingfocusontheenvironmentandecologicalsafety,andtheconceptofsustainabledevelopmentismoreaccepted
4、.Inthispaper,IusetheSWOTanalysis，4PstrategyandexamplestostudythegreenmarketingtheoryinChinadairyindustry,andcomparedwithforeignmarketingstrategy,Igivesomesolutionsfortheproblemsthattheenterpriseshaveinthegreenmarketing,forexampletheproblemsare:nounifiedenterpriseculture,theconc
5、eptbehindtheproduction,qualitycontrolisnotinplace.ThispaperwhichcomesfromthecurrentdevelopmentofdairyenterprisesinChina,iscombinedwithmarketinganalysisandforeignenterprisescontrast,andillustratestheimportanceandadvantageofthegreenmarketingstrategyofthefoodindustry.Greenmarketin
6、gpromptstheenterprisetotakemeasurestousenopollutiontechnologysoastobuilda9/10---------------------------------------------------------------范文最新推薦------------------------------------------------------cleanandsafeworkenvironmentintheinternalenterprise,whichisbeneficialtothephysi
7、calandmentalhealthofthestaffandworkersoftheenterprise.Throughthegreenmarketing,theenterprisecansetupa"green"imageinexternal,whichpromotestheproductsalesandenterprisedevelopment.（三）西安銀橋乳業(yè)集團(tuán)的綠色營(yíng)銷策略121、產(chǎn)品策略132、價(jià)格策略133、渠道策略144、促銷策略15（四）9/10--------------------------------
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