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1、北京公交廣告媒體價(jià)值分析第一篇北京地區(qū)媒體市場(chǎng)threethematiceducationandCentralandprovincialimplementationoftheinspectiongroupfeedbackproblemrectificationinaccordancewiththethreeSunsactivitiesrequire,11April2015toNovemberorganizationsfocusonactivities,focusonGeneralSecretaryXI
2、Jinpingimportantspeechandthecodeofself-disciplineoftheCPC,theCPCdisciplinaryregulations,andsoon.June30,2015organizationfulltownallmemberscadresforhasthreestrictthreerealtopiceducationlearning,fromNovembermid-began,respectivelyorganizationmemberscadresto
3、heldSymposium,andindividualExchange,andsetsoughtviewsboxandphone,widelycollectionmemberscadresmasses,onpartyteaminslimman,andwithrightlawhas,andofficerventure,aspectsofproblem6article;incomplywithpartyofpoliticaldiscipline,andpoliticalrulesanddiscipline
4、,aspectsofproblem4article;Intheimplementationofhonestresponsibilityandoversightresponsibilitiesofquestion2,atotalof12.Controlthree-threestandard,verticalverticalline,thatistosayknowimmediately.Ideologically,politically,andinactionwiththeCPCCentralCommit
5、teeandprovincial,municipalandCountypartycommitteeswasveryconsistent. PayingcarefulattentiontotheCentralandprovincialinspectiongroupfeedbackproblemcorrectiveactionimplementation.(E)strengthentheteamconstructionandcadreideologicalandpoliticalbuilding1.ca
6、tchingteam,constantlystrengtheningtheself-constructionofthePartyCommittee.AccordingtothreeSunsactivityrequirements,strengthentheteamconstructionofthePartyCommittee,andcontinuouslyimprovetheoverallquality目前北京地區(qū)媒體市場(chǎng)電視:有音像效果、表現(xiàn)力強(qiáng);但頻道多,時(shí)間分散,受眾分散,時(shí)間短費(fèi)用高。報(bào)紙:可
7、保留、信息量大、版面多;但注目率低,保留時(shí)間短,到達(dá)率低。地鐵:注目率較高、展示效果好;但有局限性,覆蓋面小。廣播電臺(tái):頻道多,時(shí)間分散,受眾少,到達(dá)率低,信息保留時(shí)間短。公交廣告:網(wǎng)絡(luò)性強(qiáng),覆蓋面廣,能持續(xù)展示,千人成本低;但無(wú)聲、無(wú)動(dòng)態(tài)效果。北京公交廣告媒體threethematiceducationandCentralandprovincialimplementationoftheinspectiongroupfeedbackproblemrectificationinaccordancewit
8、hthethreeSunsactivitiesrequire,11April2015toNovemberorganizationsfocusonactivities,focusonGeneralSecretaryXIJinpingimportantspeechandthecodeofself-disciplineoftheCPC,theCPCdisciplinaryregulations,andsoon.June30,2015organizationfu