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1、寧波貼閣碧餐飲日常營(yíng)銷研究目錄Abstract………………………………………………………………..1內(nèi)容摘要…………………………………………………………………2一、寧波餐飲行業(yè)現(xiàn)狀………………………………………………..2（一）高端餐飲紛紛走親民路線……………………………………..3（二）中式連鎖快餐加快擴(kuò)張腳步…………………………………….3（三）餐飲業(yè)面臨高成本、低利潤(rùn)等現(xiàn)實(shí)壓力……………………..3（四）餐飲市場(chǎng)競(jìng)爭(zhēng)多樣化…………………………………………..4二、寧波貼閣碧餐飲日常營(yíng)銷概況…………
2、………………………..4（一）寧波貼閣碧基本情況…………………………………………..4（二）寧波貼閣碧日常營(yíng)銷概況……………………………………..5（三）寧波貼閣碧日常營(yíng)銷的實(shí)施成效……………………………..6三、寧波貼閣碧餐飲日常營(yíng)銷管理中存在的問題分析……………..6（一）人員綜合素質(zhì)普遍偏低，缺乏有專業(yè)技能的高級(jí)管理人員..6（二）菜品創(chuàng)新度不高，無法長(zhǎng)期吸引顧客多次消費(fèi)……………..7（三）營(yíng)銷手段過于單一，用戶數(shù)據(jù)沒有私有化…………………..7（四）缺乏多種傳播的途徑…………………………………
3、………..7（五）缺乏數(shù)據(jù)企業(yè)自己的大數(shù)據(jù)…………………………………..8（六）線下體驗(yàn)太過單一，不能給客戶留住深刻印象……………..8四、寧波貼閣碧餐飲日常營(yíng)銷的發(fā)展建議…………………………..8otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrec
4、orderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypar
5、tyCommitteeSecretary,Ministersand（一）招賢納士，培養(yǎng)挖掘符合餐飲企業(yè)需求的人才……………..8（二）豐富菜品，不定期的對(duì)菜品進(jìn)行創(chuàng)新………………………..8（三）營(yíng)銷手段多元化，微營(yíng)銷是首選………………………………9（四）線上線下雙線傳播，開啟O2O模式…………………………..9（五）建立數(shù)據(jù)自己的大數(shù)據(jù)系統(tǒng)，對(duì)數(shù)據(jù)進(jìn)行深度挖掘………..10（六）提供多種點(diǎn)餐模式，創(chuàng)新主體活動(dòng)，增強(qiáng)用戶粘性……….10參考文獻(xiàn)：………………………………………………………………11oth
6、erstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeent
7、heNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,MinistersandAbstractNingbopostedkokgardenhotelmanagementco.,LTD.,foundedinMay1997
8、,thecompany'smainbusinessis:catering,leisure,businessandbrandchainoperation,etc.Isaprofessionalhotelmanagementorganization,postedby2014ningbopaviliongardenwith10stores.Butasthecateringmarketincreasinglyfiercecompetition,pe
