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《An Analysis of Language Features in English Advertisements 廣告英語語言特色分析》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、廣告英語語言特色分析AnAnalysisofLanguageFeaturesinEnglishAdvertisements摘要本文旨在通過對書面英語廣告的語言分析總結(jié)出廣告英語在詞匯句法篇章上的語言特點(diǎn)。通過日用品廣告﹑科技設(shè)備廣告﹑服務(wù)業(yè)廣告的深入細(xì)致的分析，總結(jié)出廣告英語在此三類廣告中的相同點(diǎn)與不同點(diǎn)，并且根據(jù)語言的意義，風(fēng)格及功能解釋廣告英語的共性以及廣告英語在不同類型廣告中的特殊性。本文共分五個部分，第一部分和第五部分分別為介紹與總結(jié)，中間三個部分為本文核心，分別展開廣告英語在詞匯﹑句法﹑篇
2、章三個層面的分析。本文作者衷心希望此論文的分析結(jié)果能給英語廣告的寫作者以及廣告英語的學(xué)習(xí)者提供幫助。關(guān)鍵詞:廣告英語；詞匯；句法；篇章2AbstractThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels.Itishopedthatthroughthedetailedsurveyofthreetypesofadvertise
3、ments:dailyconsumergoodsads,technicalequipmentads,serviceads,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.Thispaperwillbepresentedinfiveparts.Thefirstpar
4、tistheintroductionandthelastconclusion.Thefocusofthepaperislaidonthethreemiddlepartswhichrespectivelyanalyzelanguagefeaturesatlexical,syntacticanddiscourselevels.Itishopedthatthestudycanshedlightonthelanguagefeaturesofadvertisementsandalsoprovidehelpto
5、advertisingcopywritersandadvertisingEnglishlearners.KeyWords:Englishadvertisements;vocabulary;syntax;discourse2TableofContentsIntroduction………………………………………………………..…1ChapterOneAdvertising………………………………………….....31.1Definitionofadvertising……………………………………......
6、.31.2Classificationofadvertising………………….…………....….....41.3Emphasisofthestudy…………………………………….......…5ChapterTwoLexicalFeatures……………………………………....72.1Similaritiesatthelexicallevel………………………………..…72.1.1Useoffewverbs...………………………………………...82.1.2Useofemotiveword
7、s……………………………………..92.1.3Useofsimplewords……………………………………...102.1.4Misspellingandcoinage………………………………….112.2Differencesatthelexicallevel…………….……………......…112.2.1Genderidentity…………………………………………...112.2.2Selectionofadjectives…………………………………...142.2.3Useofcompoun
8、dwords…………………………………162.2.4Useofpronouns………………………………………….182ChapterThreeSyntacticalfeatures……………………………...…203.1Similarities…………………………………………………..…203.2Differences………………………………………………..…...233.2.1Headline…………………………………………………233.2.2Comparisono
