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1、TheSocialPragmaticFailuresinCross-culturalCommunication1IntroductionRecently,thereisawaveofglobalizationduetofactorsincludingmassaccesstointernet,globalizationofindustry,andexpansionofeducationalexchangesandsoon.Newtechnologies,growthoftheworld’spopulation,andshiftintheglobaleconomicareahav
2、eallcontributedtotheincreaseincross-culturalcommunication.Therefore,cross-culturalcommunicationhasbecomeindispensabletoday.Languageusedbyhumanbeingsisthemostbasictoolforcommunication,whichplaysacrucialroleintheprocessofhumanhistoricaldevelopment.Weusewordstopersuade,toexchangeideas,toexpres
3、sviews,toseekinformation,andtoexpressfeelings.Wemadeculturalchoiceswhenweareusinghumanlanguagetocommunicatewithotherpeople.Cultureshapesourideasandplaysacrucialroleoninfluencingourwayofusinglanguage.Atthesametime,languagecanalsobeconsideredasawindowtotheculture.Theyarecloselyconnectedwithea
4、chotherandcanneverbeseparated.Therefore,weshouldnotonlylearnlinguisticskillswellbutalsoknowmuchknowledgeaboutforeignculturesifwewanttoconqueraforeignlanguageandbecomeaneffectivecommunicator.Butthefactisthatmanypeopledidn’tpaymuchattentiontotheculturalbackgroundsandusedwordstocommunicatewith
5、othersinaninappropriatewayandinappropriateoccasion.Inthisway,thesocialpragmaticfailuresoftenoccurduringthecross-culturalcommunication.Becauseofthefierceconflictsbetweenthepopularityofcross-culturalcommunicationandthefrequentlyhappeningcommunicationbarriers,thefactorsaffectingcommunicationar
6、edrawingmuchmoreattentionfromthe第13頁共13頁researchers.Inthepasttwodecades,therehasbeenanincreasinginterestinthestudyofpragmaticfailuresincross-culturalcommunication.Cross-culturalsocialpragmaticfailureshavebeenanimportantareaofpragmaticsandcross-culturalcommunicationstudies.Thesocialpragmatic
7、failuresaremainlycausedbyculturaldifferencesandlackofawarenessaboutthisissue.Hence,wehavetofigureoutsomesolutionstodealwithit,suchasstrengthenculturalawareness,avoidnegativestereotypeandcultivatecross-culturalcommunicationcompetence.Onlyinthiswaycanweach
