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1、AnalysisofPolitenessPrinciplesinBusinessCorrespondenceAbstractBusinesscorrespondenceisanimportantmeansforpeopledoingbusinessaroundtheworldtocommunicatewitheachother.Andpolitenessprinciplesplayakeypartinhelpingthemtogaintheirobjectivesinthecorrespondence.Basedonthepolitenessprinciple
2、s,togetherwiththecharacteristics,principlesandfunctionsofbusinesscorrespondence,thispaperanalyzesthepolitenessprincipleinbusinesscorrespondencethroughexamplesbothinpositiveandnegativerepresentation,andcomesupwithsomestrategies.Itconcludesthatpolitenessprincipleplaysanimportantrolein
3、modernbusinesscorrespondence.Keywords:businesscorrespondence;politenessprinciples;examples;strategies內容摘要商務信函是國際貿易中人們相互交流與溝通的重要方式。禮貌原則在幫助他們獲得最終的商業(yè)目的扮演著重要的角色。本文以禮貌原則為依據(jù),結合商務信函的特點,原則和功能,通過實例從積極和消極表現(xiàn)分析了商務信函中的禮貌原則,并提出一些策略。禮貌原則在現(xiàn)今商務信函中發(fā)揮著舉足輕重的作用。關鍵詞:商務信函;禮貌原則;實例;策略Contents1.Introduction1
4、2.ABriefReviewofPolitenessPrinciplesandBusinessCorrespondence12.1Abriefreviewofpolitenessprinciples12.1.1Leech’spolitenessprinciples12.1.2BrownandLevinson’sfacetheory22.2Abriefreviewofbusinesscorrespondence32.2.1Thedefinitionofbusinesscorrespondence32.2.2Functionandclassificationofb
5、usinesscorrespondence43.TheRepresentationofPolitenessPrinciplesinBusinessCorrespondence43.1Politeness’spositiverepresentationinbusinesscorrespondence43.1.1Approbation53.1.2Agreement53.2Politeness’snegativerepresentationinbusinesscorrespondence63.2.1Respect63.2.2Apology74.TheStrategi
6、esofPolitenessPrinciplesinBusinessCorrespondence94.1Thestrategiesatthelexicallevel94.1.1Usingpositivewords94.1.2Usingspecificandconcretewords94.1.3Usingthemodalverb104.1.4Usingyou-attitude104.2Thestrategiesatthesyntacticlevel114.2.1Usingpassivetense114.2.2Usingsubjunctivemood124.2.3
7、Usingshortsentence125.Conclusion13References15Acknowledgements161.IntroductionThedevelopmentofelectronicinformationtechnologybroughtgreatconveniencetointernationalbusinesscontacts;businesscorrespondencehasgraduallyreplacedtelegraphandteleprinterwhichwerewidelyusedinthelastfewyears.B
8、eingoneofthemostimp