on the politeness principle in business correspondence writing

on the politeness principle in business correspondence writing

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時間：2018-02-05

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1、畢業(yè)論文(設(shè)計)OnthePolitenessPrincipleinBusinessCorrespondenceWriting1.Introduction22.Politenessprincipleandtherelevanttheories32.1Definitionofpoliteness32.2Pragmaticscalesofpoliteness42.2.1BrownandLevinson’sFaceTheory42.2.2Leech’sPolitenessPrincipleanditsMaxims52.3Politenessstrategy73.

2、Applicationofpolitenessprincipleinbusinesscorrespondence83.1ApplicationofBrownandLevinson’sface-threateningacts(FTASs)indifferenttypesofbusinesscorrespondence83.2ApplicationofLeech’spolitenessprincipleinbusinesscorrespondence113.2.1ApplicationofTactMaxim113.2.2ApplicationofGeneros

3、ityMaxim133.2.3ApplicationofApprobationMaxim143.2.4ApplicationofModestMaxim163.2.5ApplicationofAgreementMaxim183.2.6ApplicationofSympathyMaxim194.Strategiesofrealizingthepolitenessprincipleinbusinesscorrespondencewriting214.1Grammarstrategy214.1.1Passivevoicesentencepattern214.1.2

4、Usingaffirmativestructures224.1.3Interrogativeclause234.1.4Conditionalsentence244.1.5Pasttenseandprogressivetense254.1.6Subjunctivemood264.2Lexicalstrategies274.2.1Positivewordsinsteadofthenegativeones274.2.2Softwords294.2.3Hedgingwordsandphrases304.3Strategyof“You-Attitude”315.Co

5、nclusion33References3435畢業(yè)論文(設(shè)計)1.IntroductionWiththeglobalizationofworldeconomy,businesscommunicationisbecomingmoreandmoreimportant.Businesscorrespondence,asamajorformofcommunicationinthecommercialworld,playsasignificantroleintheadministrationandoperationofabusinessactivity.Nowad

6、aysbusinessoperationsarenotrestrictedtoanylocalitystateornation.Businesscorrespondencehasbeenincreasedbecauseofthevastexpansionofbusiness,increasesindemandaswellasthesupplyofgoods.Therefore,toimprovethequalityofbusinesscorrespondenceisveryimportant.“Politeness,whichisasocialphenom

7、enon,touchesuponeveryaspectoflife.Itisofgreatconcernwithsociologists,sociolinguistics,socialanthropologistsandsocialpsychologists.”(Chen,2005).Inbusinesscorrespondence,politenessisthemostimportantmotivatingfactorofchoosingwhatkindoflanguageshouldbeusedandwhatkindsofapproachestoarr

8、angetheletter(Lan,2004:3).Howwesa

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