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1、畢業(yè)論文（設(shè)計）PolitenessprincipleinEnglishBusinessCorrespondence1.Introduction22.AnoverviewofpolitenessandEnglishbusinesscorrespondence32.1Anoverviewofpoliteness32.1.1Lakoff’sviewonpoliteness32.1.2Leech’spolitenessprinciple42.1.3Positiveandnegativepoliteness52.2BriefintroductiontoEnglishbusines
2、scorrespondence52.2.1Definitionofbusinesscorrespondence52.2.2ClassificationofEnglishbusinesscorrespondence62.3Therelationshipbetweenpolitenessprincipleandbusinesscorrespondence73.PolitenessinEnglishbusinesscorrespondence83.1Politenessingood-newsbusinessletters83.1.1Atthewordandexpressionl
3、evel93.1.1.1Usingspecificwords93.1.1.2Using“You”insteadof“I”or“We”103.1.2Atthesentencelevel113.1.2.1Usingshortsentences113.1.2.2Usingactivevoice123.2Politenessinbad-newsbusinessletters133.2.1Atthewordandexpressionlevel133.2.1.1Avoidingyou-languagewhenconcerningimpoliteness133.2.1.2Usingge
4、neralwords143.2.2Atthesentencelevel153.2.2.1Usingpassivevoice153.2.2.2Usinglongersentenceswithcomplexstructures163.3Politenessinpersuasivebusinessletters173.3.1A-Attention183.3.2I-Interest183.3.3C-Conviction183.3.4A-Action194.FunctionsofpolitenessprincipleinEnglishbusinessletters194.1Maxi
5、mizingtheface-buildingeffectsofthegoodnews204.2Minimizingtheface-buildingeffectsofthebadnews204.3Lesseningthedegreeofimpositionofthepersuasivenews215.Conclusion21References2323畢業(yè)論文（設(shè)計）1.IntroductionEventhoughpolitenessisprevalentinourdailylife,itisstillhardtodefineinthelinguisticfield.Inf
6、act,politenessisnotonlyawaytoconveyinformation,butalsoanimportantmeanstobuildandmaintainsocialrelationshipsincommunication.Lakoff(1973:298)thinksthatpolitenessisusedfor“reaffirmingandstrengtheningrelationships”.Accordingtoher,“Politenessisasystemofinterpersonalrelationsdesignedtofacilitat
7、einteractionbyminimizingthepotentialforpolitenessandconfrontationinherentinallhumaninterchange.”Leech(1983:250)definespolitenessfromtheperspectivesideandproposesthatitisusedtocreateandmaintainharmoniousinteractions.BrownandLevinson(1987:300)considerpolitenessasforms
