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1、第13頁ThePolitenessPrincipleofWritingBusinessLettersⅠIntroductionBusinesscorrespondenceisabasicactivityinvolvedintrade,andremainsaveryimportantformofcommunicationevennowadays.Theydelivertheircompanies’imagestothepublic.Businesslettersareoftenarrangementsorregardedasevidenceofacont
2、ract.Theyarewrittenforinformationexchangingandbridgeoverthedesiresbetweenbuyersandsellers.Themosteffectivelettershouldbeeasytoreadandeasytounderstand.Itmustbefriendlyandcourteous.Weshouldbearinmindthepointthatbusinesslettersplayanimportantroleinthedevelopmentofgoodwillandfriendl
3、ytraderelationships.1.1TheImportanceandFunctionofBusinessLettersBusinessreferstothebuyingandsellingofbothgoodsandservices,includingallthoseactivitiesinvolvedinprovidingthegoodsandservicesneededordesiredbypeople.Internationalbusinesscommunicationisaprocessbywhichanoralorwrittenme
4、ssageisexchangedbetweenindividualsororganizationsofdifferentculturesthroughacommonsystemofsymbols,signs,orbehavior,withaviewtoproducingactualeffectsinbusiness.Effectivebusinesscommunicationisthelifebloodofeverybusinessorganization.Anybusinessorganizationcannotfunctionwithoutbusi
5、nesscommunication,sinceabusinessorganizationisagroupofpeopleorganizedforbusiness,whoseactivitiesrequirethoseinvolvedtointeractandreacttoexchangeinformation,ideas,plans,andproposals;toco-ordinateandtomakedecisions.Thebehaviorofthemembersofanorganizationcanhaveafar-reachingeffecto
6、nthereputationandultimatesuccessofthecompany.Therefore,communicatingeffectivelycancontributeinavarietyofwaystothedevelopmentofthebusinessorganizationbecausesuccessfulmessagescaneliminateunnecessary-disputes,savetimeandexpense,createfavorable第13頁impression,enhancegoodwill,andhelp
7、toincreasethecompany’sprofit.However,allthoserequireonetobequitefamiliarwiththerecipient’sculturetobehaveproperlywhiledoingbusiness.Otherwiseonewouldbeconsideredimpoliteorrude,leadingtounexpectedfailureintheprocessofdoingbusiness.Therefore,itisimportantnotonlyfortheChinesetoknow
8、abouttheforeigncultures,forexample,theEnglish-s
