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1、大規(guī)模定制下的生產(chǎn)管理模式研究Abstract：MassCustomizationisconsideredthe21stcenturymodeofproduction，theadvantageisatthesametimetoobtaineconomiesofscaleandscope.Inthispaper,theconceptofmasscustomizationfromthestudyofmasscustomizationfromtheproductionmanagementmodel.Masscustomizationasanewmanagementmodel，
2、wecanreducethecostofdoingbusiness，butalsotomeetthepersonalizedneedsofusers,providingastrategicadvantageandeconomicvalue.MassCustomizationhasitsexistenceandconditionsofthesoil，choosethismodeofoperationshouldbeagoodtimetopayattentionto，consideringthevariousconstraints，tocarryoutscientificd
3、ecision-making.Witheconomicglobalizationandcompetition,competitionamongenterpriseswillstarttotime-basedcompetitionandcompetitionbasedoncustomerneeds.Toprovidecustomerswithcustomizedproducts,improvecustomersatisfactionandthelevelofserviceenterprises,hasbecomeamodernenterprisetopursuenewco
4、mpetitiveadvantagesofatrend.Masscustomizationwithitsuniquecompetitiveadvantage，attractattention,getrapiddevelopment.Custommadelarge-scalecustom-designedproductsera.Inshort，masscustomizationiscustomizationofproductsandservicesofmassproduction,whichcombineslarge-scaleproductionofcustomized
5、productionandtheadvantagesofthetwomodesofproduction,tomeetthepersonalizedneedsofcustomerswhilemaintainingalowerproductioncostsandshorterdeliverytime.Masscustomizationwithitsuniqueadvantagesarousedwidespreadconcerninthemanufacturingsector，intheworldhasdevelopedrapidlyandbecomethemainstrea
6、mofthe21stcenturymodeofproduction.Keywords:masscustomization;productionpatterns;managementmodel;摘要：大規(guī)模定制被認為是21世紀的生產(chǎn)模式，其優(yōu)勢在于可以同時獲得規(guī)模經(jīng)濟和范圍經(jīng)濟。本文從大規(guī)模定制的概念出發(fā)研究了大規(guī)模定制的生產(chǎn)管理模式。大規(guī)模定制作為一種新的管理模式，既可以降低企業(yè)成本，乂可以滿足用戶個性化的需求，為企業(yè)提供戰(zhàn)略優(yōu)勢和經(jīng)濟價值。大規(guī)模定制有其賴以存在的土壤和條件，企業(yè)選擇這種運作模式吋應注意把握好吋機，考慮各種制約因素，進行科學的決策。隨著經(jīng)濟傘球化和競爭
7、的加劇，企業(yè)之間的競爭幵始轉(zhuǎn)向基于吋間的競爭和基于顧客需求的競爭。為顧客提供定制化的產(chǎn)品，全面提高顧客的滿意度和企業(yè)的服務水平，已經(jīng)成為現(xiàn)代企業(yè)追求新的競爭優(yōu)勢的一種趨勢。大規(guī)模定制生產(chǎn)模式以其獨特的競爭優(yōu)勢，引起人們的重視，得到迅速的發(fā)展。大規(guī)模定制(MassCustomization,MC)提出了客戶定制產(chǎn)品時代的到來。簡單的說，大規(guī)模定制是個性化定制產(chǎn)品和服務的大規(guī)模生產(chǎn)，它結合定制生產(chǎn)和大規(guī)模生產(chǎn)兩種生產(chǎn)方式的優(yōu)勢，在滿足客戶個性化需求的同時保持較低的生產(chǎn)成本和較短的交貨期。大規(guī)模定制以其獨特的優(yōu)勢引起了制造業(yè)的廣泛關注，在世界范
