實(shí)施大規(guī)模定制生產(chǎn)之研究

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1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文齊施大規(guī)模定制生產(chǎn)空研翌姓名：運(yùn)春慶申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：m俊20050501實(shí)施大規(guī)模定制生產(chǎn)之研究摘要二隨著現(xiàn)代化科學(xué)技術(shù)的迅猛發(fā)展用戶需求日益多樣化個(gè)性化以及競(jìng)爭(zhēng)的H趨激烈等多方而的原因，傳統(tǒng)的大規(guī)模生產(chǎn)模式已經(jīng)無(wú)法應(yīng)對(duì)這種新的競(jìng)爭(zhēng)環(huán)境Q企業(yè)的管理者們發(fā)現(xiàn)為顧客提供定制化的產(chǎn)品提高用戶的滿意程度，己經(jīng)成為現(xiàn)代企業(yè)追求競(jìng)爭(zhēng)優(yōu)勢(shì)的一種必然趨勢(shì),大規(guī)模定制(MassCustomization；MC)正是在這種市場(chǎng)情況下產(chǎn)生的？大規(guī)模定制生產(chǎn)是以略低于或接近于大規(guī)模生產(chǎn)的成木和速度2通過(guò)分析金業(yè)所面對(duì)的市場(chǎng)環(huán)境和客戶特征，并結(jié)合

2、企業(yè)所擁自的資源，為客戶定制生產(chǎn)任意數(shù)量產(chǎn)品的一種生產(chǎn)模式°它是信息時(shí)代和適應(yīng)現(xiàn)代由場(chǎng)需求多樣化的產(chǎn)物，是經(jīng)濟(jì)發(fā)展進(jìn)入到買(mǎi)方市場(chǎng)時(shí)期的一種全新的生產(chǎn)經(jīng)營(yíng)模式，在生產(chǎn)中休現(xiàn)了以客戶需求為屮心，它既保留了大規(guī)模生產(chǎn)的低成本高速度的優(yōu)勢(shì)又具備定制生產(chǎn)的靈敏性和多樣性。本文在研究國(guó)內(nèi)外發(fā)展現(xiàn)狀的基礎(chǔ)上，從市場(chǎng)環(huán)境及客戶分類(lèi)而向大規(guī)模定制的產(chǎn)品設(shè)計(jì)生產(chǎn)、供應(yīng)鏈管理和知識(shí)管理等角度對(duì)大規(guī)模定制進(jìn)行分析和探討，試圖為企業(yè)實(shí)施大規(guī)模定制生產(chǎn)提供理論基礎(chǔ)和操作方法七論文最后針對(duì)我國(guó)口前金業(yè)的現(xiàn)狀,提出了實(shí)施大規(guī)模定制生產(chǎn)的啟示和思考Q主題詞：大規(guī)模定制生產(chǎn)模式供應(yīng)鏈管理知識(shí)管理ABSTRAC

3、TWiththedevelopmentofmodernscienceandtechnology,theusers1needsarediversifyingandindividualizing,andthecompetitionisgettingfierce.Becauseofthesereasons,thetraditionalproducingmodeonalargescalecannotmeettherequirementofthenewcompetitiveenvironment.Ithasbecomeacertaintrendformodernenterprises

4、topursuenewcompetitionadvantagesbyofferingcustomizedproductstoincreasetheusers'satisfaction.MassCustomizationisemergingundersuchenvironments.MassCustomizationisonetypeofmodelthatcustomizedanyquantityofproductsforcustomersinthecostandspeedslightlyloweringthanorapproachtothoseproducedonalarg

5、escale.BeforeMassCustomizationisimplemented,theanalysisofmarketenvironmentandcustomerscharacteristicarecombinedwiththeresourcesthatenterprisesown.Itistheresultofinformationeraandmodernmarketdemand'sdiversification,andalsoisanewoperationmanagementmodeofbuyer'smarkettime.Customer'sdemandisre

6、gardedasthecenterofproducing.Theadvantage,low-costandhigh-speed,ofproducingonalargescaleisremained,andthesensitivityandvarietyofcustomizationispossessed?Inthepaper,MassCustomizationisanalyzedanddiscussedbasedontheresearchathomeandabroad?Theanalysisbeginswithmarketenvironment,customersclass

7、ification,productsdesigningandproducingaccordingwithextensivecustomized,supplychainmanagementandinformationmanagement,andattempttoofferthetheoryandworkingtechniqueforcompanies'MassCustomization.TheenlightenmentandthinkingofimplementingMassCustomizationinChinai