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《基于銀聯(lián)商務(wù)的銀行卡收單市場(chǎng)分析》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、ABSTRACTTheThirdPartyPaymentindustryincreasesveryfastinthepastdecadeinChinaandchangeseveryone’sdailylife,thoughitisgrownveryslowlyandhasashorthistorycomparingwiththeforeigncountries.BecausetheThirdPartyPaymentisanemergingindustry,lotsofenterprises,includingtelecommunicationsserviceoperators,com
2、mercialbanks,andnon-financialinstitutions,haveevolvedin.Disordercompetitionoccurswithoutsupervisionfollowingfiercecompetitionamongthesepaymentcompaniesinchina.Currently,inthechaoticmarketing,domesticenterprisestakethetaskimmediatelyandmakemeetofusersneedsandinnovateproducts,whichnotonlyhelpenha
3、ncethecorecompetitivenessofenterprisesbutalsokeepdevelopmentinfaircompletionmarket.ChinaUMSisthelargestagencyoftheThirdPartyPaymentbusinessinwhichthedomesticbankcardacceptanceindustry.Beingthefirstgroupcompanyofenteringthefieldofpayment,themainbusinessofChinaUMSisthebankcardacceptance.Withrapid
4、developmentinrecentyearsandfiercecompetition,ChinaUMSisconstantlylookingforotherprofitpointofgrowth,includingsomeinnovationprojectlikemobilepayment,internetfinanceandconveniencepays.ChinaUMSconstantlyislookingfortheirshortageandrevisingit,aimingatbeingthelargestcomprehensivepaymentproviders.Thi
5、sthesisismainlysummarizedtheThirdPartyPaymentusingrelevantmarketingtheoryandreferences.Withanalyzingtheinternalandexternalenvironmentandresource,thethesisworksatdevelopingthecompany’sfutureandmarketingstrategybasedonChinaUMSbusiness,withagoalofbuildingsustainable,stableandhealthydevelopmentenvi
6、ronmentandguidingtheseenterprises’strategyandfuturedevelopment.Keywords：ThirdPartyPayment;Bankcardacceptance;Marketingmanagement;Strategymanagement;ChinaUMS萬方數(shù)據(jù)目錄第一章緒論..................................................................................................................11.1研究背景......
7、.............................................................................................11.2研究目的和內(nèi)容.......................................................................................11.2.1研究目的.............................
