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1、AbstractStrictlyspeaking,privatebankingreferstothosebankswhichareownedbYagroupofpartnerswhobetweenthemhaveunlimitedliability.Andprivatebanklnghasbeendescribedast‘thehottestandfastestgrowingbankingsector”·NowadaYs,Chineseeconomyhashadagreatprogress,andbringsherpeoplemoreandmorewealth.TheV
2、callfornewfinancialtoolstoprotecttheirfortune,buttherearenotsomanvchoiceswaitingforthem.Thus,privatebankingbecomesthetargetthateVerYcommercialbankwantstohave.Basesonthisspecialcondition,we1nvestigatedthecharacteristicsofXingyeprivatebanking,andwealsoanalyzedthepredicamentsandCOUntermeaSu
3、res·Thispaperincludessixchapters.InChapterI,weexplainedwhywechosethlstopic,andgaveabriefliteratureaboutprivatebanking·InChapterII,weIntroducedtheconceptandelementsofprivatebanking,andwealsoanalyzethedlfferencesbetweenprivatebankingbusinessandotherfinancialservices·Atlast,wetracedbacktoth
4、ehistoryofthedevelopmentofprivatebankingbusinessfromtheInternatlonalandthedomesticaspects.InChapterIII,weanalysisthefoundationoftheaPPllcatlonofprivatebanking.InChapterIV,weanalyzedtheprivatebankingbusinessofXmgYebankbvSWTOtools.Atfirst,wegaveashortmessageaboutXingyebankanditsbusiness.Se
5、condly,weinvestigateditsinternalandexternalenvironment,pointingoutitsstrengths,weaknesses,opportunitiesandchallenges·Thirdly,wedrewasummarvaboutourresults.InChapterVI,weprovidedthecountermeasuresforthedevelopmentofprivatebankinginXingyebank.WemadeasummarYaboutourpaperinthelastpart.Except
6、forthis,wealsopointedourshortageandthedirectionwewlUgoon·KeyWords:PrivateBanking;SWTOAnalysis;XingyeBank1IIrT商管理碩十學(xué)位論文目錄學(xué)位論文原創(chuàng)性聲明和學(xué)位論文版權(quán)使用授權(quán)書(shū)???????????????..I摘要????????????????????????????????????????IIAbstract?..????????.???????..??????.?.???.?.???.????.?.III插圖索引???????????????????????
7、???????????????.VI附表索引??????????????????????????????.VII第1章緒論??????????????????????????.11.1選題背景??????????????????????????.11.2選題意義??????????????????????????.11.3文獻(xiàn)回顧??????????????????????????.21.3.1國(guó)外文獻(xiàn)綜述?????????????????????21.3.2國(guó)內(nèi)文獻(xiàn)綜述?????????????????????41.4研究方法?????