我國(guó)政務(wù)微博的網(wǎng)絡(luò)輿情應(yīng)對(duì)模式分析-(5866)

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1、AbstractWiththeriseandthewidespreaduseofthegovernmentmicroblog,aseriesofpubliceventsoriginatefromthiskindofmediumform.Theroleofthegovernmentmicrobloginthemasscommunicationprocesshasbeensignificantlyenlarged,includingdifferentaspectsofeconomic,political,cultural,people’sli

2、velihoodandsoon.Asmicrobloghascharactersofopeningandgrassroots,itenablesfulldialoguesbetweenunknownparticipants,resonatesamongpopulationsandstrengthensthecommunicationeffortsofthegovernmentmicroblog.What’smore,thegovernmentmicroblogisdifferentfromthetraditionalgovernmentd

3、epartmentsandthepropagandaagencies,enablinginstantinteractions,bothonlineandoffline.Thecollisionofallpointsofviewandinformationpresentsamultipliereffectofpublicopinion.Thesocialissuescloselyrelatedtopeople’slifearedirectlyconvertedintocentralizedpublicissuesbeingdiscussed

4、.Thegovernmentmicroblogcanhelpgovernmentresolveincidentsefficientlyandhelppeopleachievetheperfectunityoftheopinionandthepublicpolicy.Ofcourse,thefeaturesofthemicroblogleadtoloosescalechecks.Thegovernmentmicroblogbecomesanimportantplatformforthefermentationofpublicopinion,

5、anditchangesthetraditionalwaysofdissemination.Theenvironmentofthepublicopinionbecomesmorecomplexthanbefore,andonlytheproactivestancecanseizetheinitiativeopportunities.Whetherthenormalmanagementortheemergencyresponseofthenetworkpublicopinion,it’salwaysthekeywork.Ifthegover

6、nmentmicroblogcanintervenetimely,thesituationcanbeeffectivelycontrolled,notonlymaintainingtheimageofthegovernment,butalsohighlightingtheimprovementoftheabilitytogovern.What’smore,itcanalsowinthefulltrustofthepeople.Onthecontrast,ifthegovernmentmicroblogescapestorespond,it

7、willlosethebesttimetodealwiththepublicopinionandleadtoanuncontrollablesituation.As“Micro-era”hascome,therearebigchallengesforboththeregulatoryagenciesandthepeoplewhoparticipateinthenetwork.Onlybyfollowingthepropagationandhavinganinsightintothemechanismsandtherespondingmod

8、esofIII萬(wàn)方數(shù)據(jù)theInternetpublicopinioncanachieveabreakthroughandrealizethewin-winsituation.Inthispa