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1、4.1.1問卷設(shè)計(jì)..........................................................................................214.1.2數(shù)據(jù)調(diào)研..........................................................................................234.2數(shù)據(jù)分析方法.............................................................................
2、...............234.2.1樣本描述性統(tǒng)計(jì)分析......................................................................244.2.2變量描述性統(tǒng)計(jì)分析......................................................................264.2.3信度分析..........................................................................................
3、274.2.4效度分析..........................................................................................284.3模型檢驗(yàn)...................................................................................................304.3.1模型擬合分析..................................................................
4、................304.3.2假設(shè)檢驗(yàn)..........................................................................................314.4模型結(jié)果分析............................................................................................334.5管理啟示...........................................................
5、........................................35第五章總結(jié)與展望...............................................................................................375.1工作總結(jié)...................................................................................................375.2研究局限與展望.......................
6、.................................................................38參考文獻(xiàn).................................................................................................................39發(fā)表論文和參加科研情況說明..............................................................................42附錄.......
7、..........................................................................................................43致謝.................................................................................................................46第一章緒論第一章緒論1.1研究背景21世紀(jì)是以數(shù)字化、虛擬化、網(wǎng)絡(luò)化為主導(dǎo)的網(wǎng)絡(luò)經(jīng)濟(jì)進(jìn)一步發(fā)展
