從財(cái)務(wù)報(bào)表看零售企業(yè)轉(zhuǎn)型戰(zhàn)略——以蘇寧云商為例

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從財(cái)務(wù)報(bào)表看零售企業(yè)轉(zhuǎn)型戰(zhàn)略——以蘇寧云商為例_第1頁
從財(cái)務(wù)報(bào)表看零售企業(yè)轉(zhuǎn)型戰(zhàn)略——以蘇寧云商為例_第2頁
從財(cái)務(wù)報(bào)表看零售企業(yè)轉(zhuǎn)型戰(zhàn)略——以蘇寧云商為例_第3頁
從財(cái)務(wù)報(bào)表看零售企業(yè)轉(zhuǎn)型戰(zhàn)略——以蘇寧云商為例_第4頁
從財(cái)務(wù)報(bào)表看零售企業(yè)轉(zhuǎn)型戰(zhàn)略——以蘇寧云商為例_第5頁
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1、AbstractWiththecontinuousdevelopmentofthetheoriesandpractices,corporatefinancialstatementanalysisisnolongerconfinedtodatacollectionsandratioanalysis,butconstantlytendtoperceivethecompany'sresourcesallocationstructurefromtheelementsofinformation.Itiscombinedwiththeanalysisofthequalityofcorpo

2、ratefinancialsituation,includingthequalityofasset,capitalstructure,profitsandcashflow,tofindthestrategicdevelopmentintentionsfromtheperspectiveofmanagers.Ontheotherhand,Chinesetraditionalretailershavebeenfacedwithgrowingcosts,fiercecompetition,difficultiesofexpansionandlowrateofreturninrece

3、ntyears,whilethedevelopmentofInternettechnologyhasahugeimpactonthemaswell.Theimpactofthenetworkandtechnologyisbringingafourthmajorchangetothisindustry,justafterthemalls,supermarketsandchainstores.OnMarch20,2013,SuningApplianceCo.,Ltd.wasofficiallyrenamedasSuningCommerceGroupCo.,Ltd.Asaleade

4、rofretailersinChina,Suninghastakenabigstepfromthetraditionalapplianceretailerstothestrategictransformationofe-commerce.Suningnotonlyhasmorethan1,500physicalstores,butalsoisonthethirdplaceofdomesticB2Cmarket.ItisthenewmodelofonlinetoofflineinretailbusinessthatmakingSuningagoodrepresentativeo

5、fthetransformationstrategiesandthatleadingthenewtrendofretailbusinessinChina.Thisessayaimstoanalyzethetraditionalretailers’transformationstrategiesfromtheperspectiveoffinancialstatement.ByanalyzingsixconsecutiveyearsofannualreportsofSuningCommerceGroup,wecanfindoutthestrategicintentionofthe

6、transformationfromatraditionalapplianceretailertoanO2Ocompany.Thedynamicprocessofthetransformationcanbedifferentiatedbythefinancialstatementsinformationsothatwecanconcludehowthetraditionalretailersshouldallocatetheirresourcestoachievethestrategicadjustmentforasuccessfultransformation,inspit

7、eoffacingtherecessionofdemandandcompetitionsofecommerce.Keywords:Financialstatementanalysis,Transformationstrategy,SuningCommerceGroup目錄第1章前言..............................................11.1選題背景.....................................................11.2選題

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