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《傳統(tǒng)零售業(yè)轉(zhuǎn)型o2o模式的財務(wù)戰(zhàn)略分析——以蘇寧云商為例》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫。
1、Abs仃actUnderthebackdropofstrongdevelopmentofe-commerce，traditionalretailershavebeguntoseizethe020transitionmarkettogetridoffinancialdifficultiesandthecrisisofdecliningperformance．Effectiveuseoffundsplaysanintegralroleinsupportingthecorporatestrategictransformat
2、ionandthemovementoffundsisthemainsubjectoffinancialplanningstrategy．Therefore，areasonablefinancialstrategyplaysakeyroleinguaranteingtheSuccessofstrategicrestructuringofenterprises．Thus，anin—depthstudyofthetransformationofthetraditionalretailfinancialstrategyhas
3、importantpracticalsignificancetotraditionalretailstrategictransformation．Inthispaper，traditionalretailgiantSuningApplianceenterprisetransformation020modewasselectedasacasestudy．Weanalyzetheformulationandimplementationoffinancialstrategyduringthetransitionproces
4、s，andevaluatethefinancialrationalityoffinancialstrategythroughtheinvestigationoffinancialperformancetrends，byusingacombinedmethodofthetheoreticalinterpretationandcaseanalysismethod．TheconclusionofthisstudyCanbeausefulreferencefortherelevantcompanyandprovideanin
5、spirationfortheindustryenterprisesthatintendtomakestrategictransformation．ThemainWOrkandconclusionsareasfollows：(1)TheextemalenvironmentandinternalenvironmentfortheSuningAppliancetransformationwereanalyzedbyusingthePESTanalysisandSWOTanalysis．WefoundthatSuningA
6、ppliance’Sdevelopmentstrategyanditscurrenttransformationstrategycoincideswitheachother，whichshowthatthetransformationto020characterizedby”cloudprovider”modelisappropriateandreasonable．(2)Thoughtheoperatingperformanceduringtheprocessoftransition，itisstillinlinew
7、ithexpectations．Decreasedprofitabilityandassetmanagementabilityandtheincreasedriskofdebtreducedcapacityappearowingtorapidlyrisingcostsintroducedbythelargeamountinvestmentandfinancingcostsduringthebeginningofthetransition．Withthegradualdeepeningoftransitionandac
8、hievingcertainefficiency,theprofitabilityanddevelopmentIV萬方數(shù)據(jù)capacityhasimproved．(3)ThefinancialstrategyofSuningAppliance’Seffectivelysupportsthestrategictransformation．Inde
