華為公司國(guó)際營(yíng)銷(xiāo)策略研究

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1、華為公司國(guó)際苷銷(xiāo)策略研究Y954383華為公司國(guó)際苷銷(xiāo)策略研究華為公司國(guó)際苷銷(xiāo)策略研究學(xué)校代碼：10246學(xué)號(hào)：032025453華為公司國(guó)際苷銷(xiāo)策略研究華為公司國(guó)際苷銷(xiāo)策略研究f碩士學(xué)位論文(專(zhuān)業(yè)學(xué)位）管理學(xué)院華為公司國(guó)際營(yíng)銷(xiāo)策略耐免系（所）:華為公司國(guó)際苷銷(xiāo)策略研究華為公司國(guó)際苷銷(xiāo)策略研究業(yè)專(zhuān).工商管理華為公司國(guó)際苷銷(xiāo)策略研究華為公司國(guó)際苷銷(xiāo)策略研究名姓余春平華為公司國(guó)際苷銷(xiāo)策略研究華為公司國(guó)際苷銷(xiāo)策略研究指導(dǎo)教師：孫一民教授完成日期：2005年10月24日華為公司國(guó)際苷銷(xiāo)策略研究AbstractAsChina'seconomybooms,anincreasingnumb

2、erofChineseenterprises,includinghigh-techenterprises,starttopenetrateoverseasmarketwhilehavingachievedasuccessfulroleinthedomesticmaricet.Someofthemhavebeenquitesuccessfulinoverseasmarket.However,oneimportantproblemcannotbeneglectedThatis,alargenumberofthoseenterpriseshaven'trealizedtheimpo

3、rtanceofmarketingintheprocessoftheiroverseasmarketpenetration.Whileafewofthemstartstorealizethenecessityofpropermarketing，theyareperplexedatfindingasuitablewayofdoinginternationalmarketingwork.Thus,China'sproductslackprop^imageandtheirvaluesareunder-estimatedintheinternationalmaAetThewriter

4、herselffeelsthisfactkeenlywhenshewasstudyingabroad.Underthesecircumtances,itisnecessarytostudyHuaweiTechnologiesCo.Ltd.(shortfor“Huawd”hereafter),oneoffeefewsuccessfulexamplesofChineseenterprisespursuingoverseasmaricetOneaimofthisessayistohelpChina'shigh-techenterprisesunderstandtheirstatus

5、-quoandthecharacteristicsoftheinternationalmarket.TheotheraimistohighlighttheadvantagesofChinesehigh-techenterprisesinordertohelpdieminformulatingsuccessfulmarketingstrategyandtactics.Inthisway,Chineseenterprisescouldestablishagoodimageandpropervalueperceptionandsellsindependentlyintheinter

6、nationalmarketTheessayendeavorstoanalyzeHuawei'sintematioaalmarketingfromamacroanddynamicperspective.Inthebeginning,itintroducesthecharacteristicsoftheinternationaltelecomequipmentindustry,themarketcompetitivenessandHuawei'sstatus-quo.Theessayfollowswiththecauses,theprogressandthesummaryofH

7、uawei'sinternationalmaricetingtodate.Then,ittriestoanalyzethecausesandcharacteristicsofHuawei'sinternationalmarketingintermsofstrategyandtactics.Itpin-pointsitsshortagesinthenewmarketsituationandchallengesunderthenewmarketfocusandputsforwardpracticalsugg