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1、摘要早在2004年,LTE(時(shí)分長(zhǎng)期演進(jìn))技術(shù)就被捉岀,用以實(shí)現(xiàn)第三代移動(dòng)通信到第四代移動(dòng)通信的平滑過度,然而從技術(shù)被捉出到商用需要經(jīng)過漫長(zhǎng)的實(shí)踐及改善。TD.LTE作為我國(guó)自主研發(fā)的4G技術(shù),現(xiàn)今已經(jīng)步入正式商用階段。對(duì)于其產(chǎn)業(yè)發(fā)展情況的研究,進(jìn)而進(jìn)行科學(xué)的策略分析具冇長(zhǎng)遠(yuǎn)的意義。在本論文屮,筆者從TD_LTE技術(shù)的發(fā)展背景開始,由淺入深地對(duì)其發(fā)展丿力史,標(biāo)準(zhǔn)化過程,技術(shù)特點(diǎn),國(guó)內(nèi)外的發(fā)展現(xiàn)狀,相對(duì)于FDD模式的優(yōu)勢(shì)以及目前我國(guó)對(duì)實(shí)施4G戰(zhàn)略的主要措施等方而進(jìn)行闡述。最后,針對(duì)國(guó)內(nèi)TD.LTE
2、的發(fā)展?fàn)顩r提出一些自己的看法和建議。這次論文的重點(diǎn)是介紹TD_LTE產(chǎn)業(yè)發(fā)展現(xiàn)狀以及對(duì)相關(guān)產(chǎn)業(yè)進(jìn)行策略分析:前幾章對(duì)研究背景,TD_LTE標(biāo)準(zhǔn)化過程以及產(chǎn)業(yè)鏈的形成過程對(duì)下文起鋪墊作用;在介紹發(fā)展現(xiàn)狀的過程屮,筆者將對(duì)國(guó)內(nèi)外幾家具冇代表性的相關(guān)企業(yè)進(jìn)行介紹;對(duì)于策略分析方而,從技術(shù)、制度、營(yíng)銷三個(gè)層而進(jìn)行分析,最后做出總結(jié)。對(duì)于我國(guó)TD_LTE產(chǎn)業(yè)而言,技術(shù)革新與制度的完善具冇同等重要的意義。此外,制定具冇競(jìng)爭(zhēng)力的營(yíng)銷策略,深度挖掘國(guó)內(nèi)市場(chǎng)潛力的同時(shí)加緊開拓國(guó)際市場(chǎng),將使TD_LTE產(chǎn)業(yè)得到更加
3、穩(wěn)定和持續(xù)的發(fā)展。關(guān)鍵詞:TD.LTE;標(biāo)準(zhǔn)化;產(chǎn)業(yè)鏈;策略分析;AbstractAsearlyas2004,LTE(TimeDivisionLongTermEvolution)intechnologywasputforward,inordertorealizethethirdgenerationmobilecommunicationsmoothtransitiontothefourthgenerationmobilecommunication,however,fromtechnologyisp
4、utforwardtothecommercialneedafteralongpracticeandimprovement.TD_LTEasindependentresearchanddevelopmentof4gtechnologyinourcountry,nowhaveintoformalcommercialstage?Tostudyitsindustrialdevelopmentsituation,tomakescientificanalysisofthestrategyhasalong-t
5、ermsignificance?Inthispaper,theauthorstartfromTD_LTEtechnologydevelopmentbackground,distinguishedforitsdevelopmenthistory,thestandardizationprocess,technicalcharacteristics,thedevelopmentsituationathomeandabroad,comparedwiththeFDDmodeadvantageandatpr
6、esent,themainmeasurestoimplementthestrategyof4g,etc.Finally,basedonthedevelopmentstatusofdomesticTD_LTEputsforwardsomeopinionsandSuggestions.ThefocusofthispaperistointroduceTD_LTEindustrydevelopmentpresentsituationandtherelatedindustrialpolicyanalysi
7、s:theresearchbackground,previouschaptersTD_LTEstandardizationprocessandtheformationprocessoftheindustrialchainplaysaroleofmattingforbelow?Onintroducingthecurrentsituationofthedevelopmentprocess,theauthoronseveraltypicalrelatedenterprisesathomeandabro
8、adisintroduced;Forpolicyanalysis,fromthreeaspects:technology,system,marketinganalysis,finallymakeasummary.ForTD_LTEindustryinChina,theimprovementofthetechnicalinnovationandthesystemareequallyimportant.Inaddition,thecompetitivemarketingstrategy,depthe