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1、市場營銷策劃書MarketingPlanMarketingplanofMaybleGirls美爆爆營銷策劃書班級：商英106完成時間:2012年06月20日AbstractTheaimofourmarketingplanistomakegooduseofthecomingofChristmasandtheSpringFestival,holdinglarge-scalepromotionalactivitiestoincreasethesalesandprofitsandtoimprovethestoreimageofMaybleGirls.Atthesam
2、etime,wewanttoimprovetheMaybleGirls9reputation,layingagoodfoundationforthestoreysfuturebusiness.Themarketresearchshowedthatourshopwasnotintheidealoperatingconditions.Itexistsaseriesofproblems,includingenvironment,management,product,servicesandpricesandsoon.Inthissituation,wepropose
3、aseriesoflogicalandapplicableschemes,whicharedesignedtoincreasethepopularityofMaybleGirls.Theschemesincludesearchingfavorablesupplyofgoodsandwewillmakealong-termcooperationwiththem.Inaddition,wewillholdanaccessories9showatthegateofBusinessStreetandholdperformancecontest.What'smore,
4、wewillmakeaseriesofpublicityactivities,whichdividedintoearlypublicity,medium-termpublicityandlaterpublicity.Thecostoftheschemeisunderthecontrolwithinourbudget.Andiftherearesomeunexpectedcircumstancestohappen,wewillundertakeaspareprogramtocopewith.Content1.StoreProfiles4Location4Bus
5、inessScopes4Businesscondition42.Analysisandsuggestions(seeappendixquestionnaire)43.1ExistingProblems53.2Greatcompetitor53.3Suggestionsforfurtherimprovement53.MarketingStrategies6Strategyone6Strategytwo7Waysofpublicities:7Expectedeffects74.Materialtable85.WaystoHandleEmergencySituat
6、ion86.Appendix91.StoreProfiles1.2LocationMaybleGirls,operatedbytheDepartmentofEconomicsandForeignLanguage,islocatedintheNo.2shopoftheQihangCommercialStreet.Itstotalareais12m.1?3BusinessScopes(1)ToofferFemaleaccessories:varioustypesofheadwearandclothingornaments(2)ToofferDIYhandmade
7、jewelry,caps,smallskinappliances,smallclothdogsandfashionmagazines.BusinessconditionOnthewhole,theoperatingsituationofthestoremusttobeimproved.Themarketresearchshowedthattheproductsareunabletomeetthecollegestudents'tasteandthepriceisonhighside.Moreover,thegoodsareupdatedveryslowly.
8、Becauseofthesereasons,ther
