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1、寧波裕人企業(yè)危機(jī)管理分析及其啟示畢業(yè)論文（20__屆）寧波裕人企業(yè)危機(jī)管理分析及其啟示15寧波裕人企業(yè)危機(jī)管理分析及其啟示摘要企業(yè)在高速發(fā)展時(shí)期的盲目擴(kuò)張，沒(méi)有相應(yīng)的危機(jī)防范措施，當(dāng)企業(yè)遇到外部環(huán)境突變或不可預(yù)知的危機(jī)因素時(shí)，往往無(wú)以應(yīng)對(duì)。加之，我國(guó)民營(yíng)企業(yè)制度以及管理手段和技術(shù)相對(duì)落后，企業(yè)素質(zhì)相對(duì)薄弱，使得民營(yíng)企業(yè)或多或少的存在著這樣或那樣的潛在危機(jī)，導(dǎo)致我國(guó)民營(yíng)企業(yè)短壽現(xiàn)象叢生。民營(yíng)企業(yè)的危機(jī)意識(shí)薄弱和危機(jī)管理水平低下，對(duì)突發(fā)性危機(jī)事件的處理不當(dāng)是導(dǎo)致民營(yíng)企業(yè)猝死。因此，加強(qiáng)民營(yíng)企業(yè)危機(jī)管理勢(shì)在必行。本文選擇寧波裕人集團(tuán)為研究對(duì)象，對(duì)中小型企業(yè)快速發(fā)展中所遇到的危機(jī)進(jìn)
2、行分析，分析危機(jī)對(duì)企業(yè)的影響，以及企業(yè)如何應(yīng)對(duì)危機(jī)。裕人企業(yè)短短幾年時(shí)間裕人集團(tuán)從一家小型家族制企業(yè)發(fā)展成為全球電腦橫機(jī)行業(yè)和中國(guó)無(wú)縫針織內(nèi)衣機(jī)行業(yè)具有最高市場(chǎng)地位、最強(qiáng)競(jìng)爭(zhēng)力和發(fā)展?jié)摿Φ尼樋椩O(shè)備全球重要供應(yīng)商，同德國(guó)斯托爾（STOLL）、日本島精（SHIMASEIKI）并稱(chēng)為全球前三強(qiáng)。裕人從建立到發(fā)展壯大的過(guò)程中經(jīng)歷了幾次大的危機(jī)，其危機(jī)管理機(jī)制對(duì)我國(guó)中小型企業(yè)提供了有很好的借鑒作用。關(guān)鍵詞：裕人；中小型企業(yè)；危機(jī)；危機(jī)管理15寧波裕人企業(yè)危機(jī)管理分析及其啟示AbstractEnterprisesintheblindexpansionofhigh-speeddevelo
3、pmentperiodhavenocorrespondingmeasuresforcrisisprevention,thuswhentheexternalenvironmentchanges,whenthecompanyfacedacrisismutationsorunpredictablefactors,theyoftencannotrespond.Additionally,China’sprivateenterprisesystemandmanagementtoolsandtechnologyisrelativelybackward,theirqualityisrela
4、tivelyweak,soprivateenterprisesmoreorlessfaceoneoranotherpotentialcrisis,leadingtoshort-livedphenomenonofprivateenterprises.Weaksenseofcrisisofprivateenterprisesandthelowlevelofcrisismanagement,andtheimproperhandlingofthesuddencrisisleadprivateenterprisestoasuddendeath.Therefore,thestrengt
5、heningofprivateenterprisecrisismanagementisimperative.ThisstudyaimedatsmallandmediumenterprisesofNingbo,thecredibilityofriskmanagementawarenessandinstitution-buildingaspectsoftheinvestigation,bycomparisonwiththelargemultinationalcompaniestosumupthecredibilityofSMEsinNingbo,thelackofcrisism
6、anagementandoversight,learninginthefaceoflargemultinationalcompaniescarriedoutbythecreditcrisisintheconstructionoftheenterprisemanagementsysteminordertocontinuouslyimprovethebusinessinresponsetocreditcrisisresponsecapabilitiesandtheabilitytocorrectlyhandlethecreditcrisis,sothatenterprisesc
7、anfullytransformacrisisintoopportunities,willdragintopower,Inthemarketthattheenterprisescangainafirmfootholdinthetideoftheeconomy,andintheCompetitionmarketitmayhavemorecompetitiveanddevelopmentpotential.Keywords:Yuren；Smallandmedium-sizedenterprises；Crisis；Cri
