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1、ABSTRACTAsseasonalclothingmerchandisepossessesobviouscharacteristicsofperishablegoods,duetosurplusvalueofunsoldgoodsafterthenonnalsalesisusuallylowanditisdifficulttohavetheopportunityforcontinuingselling,retailerswilloftendiscountapparelcommoditypricestogetmoreprofitinthecaseofwhichsomeconsum
2、ersalsohaveatendencytodelaythepurchaseinordertoobtainlow-costcommodities.Strategicconsumerperformanceisdifferentfromthecharacteristicsofconsumersinthattheywillbebasedontheirownrationaljudgmentforclothingconsumption,i.e.,havingtheiranticipationfortheretailer'spricingandinventorystatus,weighing
3、theirconsumersurplusunderdifferentbuyingopportunitysoastomakethepurchaseoption.Forretailers,theneglectofstrategicconsumerbehaviorwillmakeitsdivergenceineconomicdecisions,whichwouldcausegreateconomicloss.Therefore,theresearchoftheclothingenterprisedecisionandthecausedimpactaswellasmeasurestota
4、keinthepresenceofconsumerbehaviorhasimportanttheoreticalandpracticalsignificance.Onthebasisofpreviousstudiesandthroughin-depthanalysisoftheconstitutionofconsumergroupsinclothingconsumptionmarketandtheinteractiverelationshipbetweenretailer^marketingdecisionandconsumerbehavior,thispaperdistingu
5、ishesconsumertypeandintroducestheexistenceofstrategyconsumerbehaviorfactorsintothedemandmodeling,thusstudyingtheretailerpricing,inventorydecisionanditssalesprofitstatusunderdifferentdemandpatternaccordingtothecompositionoftheconsumergroupsconsideringstrategicconsumerbehavior.Firstofall,totake
6、thedeterministicdemandpatternasthebackgroundandonthebasisoftheexistingliteratureresearch,establishtherevenuefunctionmodelusingtheutilityfunctionasareferenceofconsumerstrategicpurchasechoicebehavior,proceedingthemathematicalderivationofthemodel,aswellasadoptingnumericalsimulationanalysisaccord
7、ingtothebuiltmodel.Secondly,considerthecaseofconsumerheterogeneityandnon-singlctypecompositionofconsumersanddiscussthemannerofstrategicconsumerbehaviorinrandomdemandmode,andthencometotheretailersexpectedprofitmodel,obtainingtheretailer'sprici
