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4、aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahF一、市場(chǎng)背景與招商總目標(biāo)的確定一、項(xiàng)目背景分析及定位突破本項(xiàng)目地理位置決定了本項(xiàng)目操作的難度，準(zhǔn)確把握客戶群和營(yíng)銷招租創(chuàng)新是本項(xiàng)目突破的關(guān)鍵?？紤]目前的實(shí)際情況，我們將項(xiàng)目客戶群定位于創(chuàng)業(yè)型公司為主，高科技公司為輔的思路。使對(duì)項(xiàng)目的宣傳和招商的實(shí)行，實(shí)現(xiàn)本項(xiàng)目成為創(chuàng)業(yè)型公司創(chuàng)業(yè)的“天堂”。二、本項(xiàng)目招商的目的根據(jù)項(xiàng)目的市場(chǎng)定位及營(yíng)銷要求，項(xiàng)目的招商主要是針對(duì)項(xiàng)目辦公用房使用展開(kāi)，主要是要達(dá)到以下目的：1、通過(guò)主動(dòng)導(dǎo)向式招商完成項(xiàng)目健康辦公生態(tài)辦公的主題定位
5、；2、通過(guò)招商的品牌導(dǎo)入策略提升項(xiàng)目的投資價(jià)值；3、通過(guò)招商形成項(xiàng)目的人流，最終增強(qiáng)投資者的投資信心；4、通過(guò)招商的實(shí)施逐步建立和完善項(xiàng)目的經(jīng)營(yíng)運(yùn)作體系；5、通過(guò)招商推動(dòng)項(xiàng)目的銷售。三、本項(xiàng)目招商目標(biāo)招商時(shí)間目標(biāo)：在今年年底之前，招商工作完成30%-40%，明年年底之前，招商工作完成60-80%。招商旗艦店目標(biāo)：招1-2個(gè)知名企業(yè)進(jìn)駐。Selection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.Paragraaaaaaaaaaa
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