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1、我國農(nóng)產(chǎn)品品牌建設(shè)探析內(nèi)容摘要隨著我國農(nóng)業(yè)和農(nóng)村經(jīng)濟結(jié)構(gòu)戰(zhàn)略性調(diào)整升級，農(nóng)業(yè)產(chǎn)業(yè)化和組織化程度的提高，農(nóng)業(yè)對外開放和經(jīng)濟全球化進程的加快，農(nóng)業(yè)走品牌發(fā)展的氛圍將逐步形成，品牌農(nóng)產(chǎn)品的發(fā)展勢在必然。2009年2月1日中共中央發(fā)布了《中共中央國務(wù)院關(guān)于2009年促進農(nóng)業(yè)穩(wěn)定發(fā)展農(nóng)民持續(xù)增收的若干意見》，連續(xù)第六年鎖定“三農(nóng)”問題，充分體現(xiàn)了黨中央、國務(wù)院對“三農(nóng)”問題的高度關(guān)注。同時一系列食品安全事件再次敲響了食品安全問題的警鐘，食品安全現(xiàn)狀不容樂觀。在此形勢下加快實現(xiàn)農(nóng)產(chǎn)品品牌建設(shè)對于解決“三農(nóng)”問題和實現(xiàn)食品安全具有重大意義。本文主要從我國農(nóng)產(chǎn)品品牌建
2、設(shè)現(xiàn)狀入手，進而指出我國農(nóng)產(chǎn)品品牌建設(shè)所存在的問題，最后提出幾點關(guān)于我國農(nóng)產(chǎn)品品牌建設(shè)的對策。關(guān)鍵詞農(nóng)產(chǎn)品；品牌建設(shè)；品牌對策第14頁共14頁ABSTRACTAlongwithourcountryagricultureandtheruraleconomystructurestrategicadjustmentpromotion,theagriculturalindustrialproductionandtheorganizationdegreeenhancement,theagriculturalopeningtotheoutsideworldande
3、conomicalglobalizationadvancementquickening,theagriculturewillwalkthebranddevelopmentatmospheregraduallytoform,thebrandagriculturalproductdevelopmentwillbeinevitable.OnFebruary1,2009CentralCommitteeoftheCCPhadissued"theCentralCommitteeoftheCCPStateCouncilPromotesAgricultureabout
4、2009StablyTodevelopCertainOpinionsWhichFarmerContinuesToadditionallyreceive",sixthyearlocking;threeagriculture;thequestion,fullyhasmanifestedtheCentralPartyCommittee,theStateCouncilcontinuouslyto;threeagriculture;thequestionhighattention.Simultaneouslyaseriesoffoodsecurityevento
5、ncemoresoundedfoodsecurityproblemalarmbell,foodsecuritypresentsituationhasbeenunoptimistic.Speedsuptherealizationagriculturalproductbrandconstructionunderthissituation;threeagriculture;thequestionandrealizationfoodhasthegreatsignificancesafelyregardingthesolution.Thisarticlemain
6、lyfromourcountryagriculturalproductbrandconstructionpresentsituationobtaining,thenpointedoutourcountryagriculturalproductbrandconstructionexiststhequestion,finallyproposesseveralaboutourcountryagriculturalproductbrandconstructionsuggestion。.KEYWORDSAgriculturalProducts;BrandBuil
7、ding;BrandStrategies第14頁共14頁目錄摘要………………………………………………………………………………………1一、緒論……………………………………………………………………………………4（一）研究背景……………………………………………………………………………4（二）國內(nèi)外研究現(xiàn)狀……………………………………………………………………41.國外研究現(xiàn)狀……………………………………………………………………………42.國內(nèi)研究現(xiàn)狀……………………………………………………………………………5（三）研究意義…………………………………………………
8、…………………………5二、我國農(nóng)產(chǎn)品品牌建設(shè)現(xiàn)狀……………………………………………………………
