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1、Unit1AdvertisingPeriod1Welcometotheunitandreading一．【設(shè)計思想】本堂課是以聽、說、讀為主的閱讀課。閱讀課旨在培養(yǎng)學(xué)生根據(jù)不同的閱讀目的使用不同的閱讀策略的能力，從文章中獲取和處理主要信息的能力，理解文章主旨和作者意圖的能力以及通過上下文進(jìn)行整體理解語篇的能力。本篇閱讀材料是一位中學(xué)生根據(jù)研究性活動寫成的一篇說明文。學(xué)生應(yīng)在閱讀本文的基礎(chǔ)上掌握說明文的閱讀策略，了解說明文由三大部分組成。即：導(dǎo)入主題，支撐主題的細(xì)節(jié)材料和結(jié)論。同時，學(xué)生可以在第一課時學(xué)習(xí)
2、的基礎(chǔ)上學(xué)習(xí)廣告的基本知識。二．【教學(xué)目標(biāo)】1.知識與技能：(1)Totalkaboutthefouradvertisementsandgetsomeideasofthetwomaintypesofadsandtheirrespectivepurposes.(2)Graspthemainideasinthearticle.(3)Dosomepracticetoimprovetheirreadingabilitiesofexpositorywriting.2.過程與方法：Trainthestudents
3、’readingability.Usingtheapproachesoflistening,skimming,scanninganddiscussion.Whilereading,payattentiontothereadingstrategy.Discussioninpairsoringroups.3.情感、態(tài)度與價值觀:Beabletomakeagoodchoiceonads’products三．【教學(xué)重難點】1.MakesurestudentscanunderstandCAS&PSAS2.Tog
4、etinvolvedinthediscussionandpracticespokenEnglish四．【教學(xué)環(huán)節(jié)】【課堂導(dǎo)入】Step1:Lookattheseadvertisements.Whoaretheyaimedat?Step2:Freetalk1.What’sadvertising?(1)aformofcommunication(2)topersuadepotentialcustomerstopurchaseortobuyaproductorservice.2.Howmanytypesofa
5、dvertisingdoyouknow?Media,covertadvertising,televisioncommercials,infomercials(電視導(dǎo)購節(jié)目),celebrityadvertising,newermediaandadvertisingapproaches.【預(yù)習(xí)檢查】ObservethefourpicturesonPage1.Trytodividethemintotwoparts.(Adsforsocialproblemsandadsforsales.)【課堂教與學(xué)】St
6、ep3:FastReadingforgeneralideas1.Skimandscanthetexttoanswerthequestionsonpage2.Answers:1.Tobuyaproductorserviceorbelieveinanidea.2.Publicserviceadvertisements.3.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.2.Listentothetapeab
7、outthetextandfinishPartC1onpage4.AnswersC11.Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandtelevision.2.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice,whileapublicserviceadvertisementisof
8、tenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.3.Becausealthoughtheadvertisementsdonotlie,theydonottellyouthecompletetruth.4.In1996.5.BecausePSAsaremeanttobehelpful,andfollowingtheadviceinPSAs,we
