牛津譯林版高中英語必修四unit 1《advertising》（project）word教案

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1、M4U1Part6ProjectDevelopinganadcampaign【設計思想】本堂課的宗旨是引導學生在“做中學”，通過讓學生完成一份圍繞本單元主題的傳單來學習和使用英語。引導學生主動學習，幫助他們形成以能力發(fā)展為目的學習方式，鼓勵學生通過體驗、實踐、討論、合作和探究的方式發(fā)展自己的語言綜合能力?！窘虒W目標】1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.2.Toconsiderthreethingsa)thegargetaudie

2、nceoftheadcampaign.b)themessagetheywanttosendc)howtheyplanonreadingtheirtargetaudience3.Toknowhowtocooperateanddotheprojecttogether.【重點難點】Helpthestudentsknowhowtodevelopanadcampaign.【教學環(huán)節(jié)】Step1:Lead-in1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeach

3、paragraphandtellhisgroupmember.2.AskSstoreporttheirresulta)Paraone:thedefinitionofanadcampaignb)Paratwo:thetargetaudienceandhowtodeterminethetargetaudience.c)Parathree:whattheadcampaignsaysd)Parafour:howtoreachthetargetaudienceStep2:Reading1.Structureofthispassagea)intro

4、ductionofsubjectb)supportingdetailsc)conclusion2.Morequestionstounderstandthispassage1)Whatdoyouknowaboutanadcampaign?2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3)Whydoyouneedtoresearchyouraudience?4)Whatisimportantwhenyouareplanninganadcampaign?5)

5、Whatshouldyouradvertisingcampaignbebasedon?3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbetter.1)Whyisanti-smokingchosenasthesubjectoftheadcampaign?2)Whatisthemainaimoftheanti-smokingcampaign?3)Howcanhigh-schoolteenagersbeconvincednotto

6、startsmoking?Step3:Languagefocus:Step4:DevelopinganadcampaignPlanningPreparingProducingPresentingStep5:Homework語言點（供參考，可根據學生情況進行刪減）1.build—built---built①建立，創(chuàng)立：buildanation建立一個國家builtasuccessfulbusinessoutoftheircornergrocerystore.從他們街道拐角的雜貨店創(chuàng)辦了一家成功的公司②監(jiān)督：命令、資助或監(jiān)督…的建設：The

7、administrationbuiltseveralnewhousingprojects.行政部門資助了好幾幢新樓的建筑項目WearebuildingsocialismwiththeChinesecharacters.2.reach①被看到/聽到Throughtelevisionandradioweareabletoreachawideraudience.②伸展，伸出,延伸：reachedoutanarm.伸出一只手臂③到達Ihopethislittlewillreachyou.3.have….inmind考慮Whenyou’regoi

8、ngtodosth.youmusthaveacleartargetinmind.WatchingTValleveningwasn’texactlywhatIhadinmind.haveitinmindtod