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1、西南交通大學(xué)碩士研究生學(xué)位論文第1I頁較低,同時中鐵五局也在向國際化發(fā)展,但目前的規(guī)模不是很大,主要集中在相對落后的非洲和中亞地區(qū)。根據(jù)中鐵五局的實際情況,適宜采用的經(jīng)營發(fā)展戰(zhàn)略是“有限相關(guān)多元化戰(zhàn)略”和“國際化戰(zhàn)略”,應(yīng)考慮業(yè)務(wù)的適度多元化,尋找和加大對盈利能力好、回報高的行業(yè)如海外業(yè)務(wù)板塊的關(guān)注和投入,提高企業(yè)的經(jīng)濟效益;(4)中鐵五局集團發(fā)展戰(zhàn)略實施應(yīng)以科學(xué)發(fā)展、可持續(xù)發(fā)展為主題,以加快轉(zhuǎn)變發(fā)展方式為主線,以拓展市場、強化管控、調(diào)整結(jié)構(gòu)為主措,以人才建設(shè)、科技進步為突破,突出抓好集約化經(jīng)營管理,推進企業(yè)發(fā)展轉(zhuǎn)型、管理升級;(5)為了促進中鐵五局集團發(fā)展戰(zhàn)略的實施和戰(zhàn)略目標(biāo)的實現(xiàn),
2、應(yīng)對集團公司重新進行定位,健全和完善市場營銷、科技創(chuàng)新、項目管理、企業(yè)人才和文化管理等有力的戰(zhàn)略實施保障,不斷提升企業(yè)的戰(zhàn)略管理水平。關(guān)鍵訶:鐵路建筑企業(yè);中鐵五局;發(fā)展戰(zhàn)略;戰(zhàn)略規(guī)劃;戰(zhàn)略實施西南交通大學(xué)碩士研究生學(xué)位論文第1II頁AbstractChineserailwayconstructionisinanewdevelopingera,whichhasbroughtopportunitiesandchallengesforthedevelopmentandgrowthofrailwayconstructionenterprises.Withthedomesticeconomic
3、slowdown,theconstructionproductsgraduallysaturated.Afterthe7.23WenzhouHigh-speedRailwayAccident,therailwaymarketfellsharply,whichmadesomelargestate-ownedconstructionenterprise,such嬲theChinarailwayNo.5engineeringgroupCO.,ltd,whichmainlydependsontherailwaymarketfellintotrouble.Thus,itbroughtashrin
4、kingmarket,誦tllsmallerscale,intensivecapitalstressandpoormanaging,manykindsofsurvivingpressure.Inthenextfewyears,thescaleofinvestmentinrailinfrastructurecouldbeataturningpointafterthepeak.Winlinvestmentdownward,whiletherailwaymarketcompetitionisincreaSinglyfierce,theprofitspaceiscompressed.Cross
5、thedifficultiesinthedownturn,striveforthesurvivalinthetransformation,andpursuitthedevelopmentinthecompetition,thesebecomesignificantissuesforthetraditionalrailwayconstructionenterprisesuchastheChinarailwayNo.5engineeringgroupCO.,ltd.Thedevelopingstrategyisthekeyissueoftheenterprisesurvivalandgro
6、wth,andalsothemajorguaranteeoftheenterprisecorecompetency.Inthefaceofcomplicatedinternationalanddomesticsituation,嬲well硒theincreaSinglycompetitiveexternalenvironment,theChinarailwayNo.5engineeringgroupCO.,ltdadjuststhestrategicmanagementtimely,andinitiatescientificmanagementanddevelopmentstrateg
7、y,whichbecomestheurgentrequirementandinevitablechoiceforenterprisesurvivalanddevelopment.Thus,combiningthecharacteristicsandcurrentsituationofthedevelopmentforrailwayconstructionenterprises,thisthesisconductsstudiessuchaSthe