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1、電子商務(wù)網(wǎng)店運(yùn)營(yíng)分析2010-7產(chǎn)品部1/8目錄電子商務(wù)網(wǎng)店運(yùn)營(yíng)分析.............................................................................................................................11.了解網(wǎng)店日常運(yùn)營(yíng)基本情況...........................................................................................................3?網(wǎng)店運(yùn)營(yíng)核心分
2、析......................................................................................................................3?網(wǎng)店運(yùn)營(yíng)基礎(chǔ)分析......................................................................................................................32.全面分析發(fā)現(xiàn)運(yùn)營(yíng)中的細(xì)節(jié)............................
3、...............................................................................4?每周運(yùn)營(yíng)指標(biāo)的趨勢(shì)對(duì)比分析....................................................................................................4?監(jiān)控不同時(shí)段的流量變化...................................................................................
4、........................4?了解流量在網(wǎng)店中的分布...........................................................................................................4?分析頁面內(nèi)容，尋找網(wǎng)店的熱門點(diǎn).............................................................................................4?觀察不同來源的質(zhì)量.........................
5、.........................................................................................5?了解整體流量，要更關(guān)注付費(fèi)采購(gòu)獲得的流量............................................................................5?關(guān)鍵詞分析配合搜索引擎，挖掘高轉(zhuǎn)化關(guān)鍵詞............................................................................5?對(duì)會(huì)員
6、顧客單獨(dú)進(jìn)行消費(fèi)分析....................................................................................................53.優(yōu)化網(wǎng)店，穩(wěn)步提高運(yùn)營(yíng)效果........................................................................................................6?站內(nèi)關(guān)鍵詞搜索優(yōu)化，發(fā)掘盈利商品..........................................
7、................................................6?利用訪客分布+會(huì)員行為指標(biāo)，抓住更多潛在客戶，提高訪客的轉(zhuǎn)化率......................................6?監(jiān)測(cè)推廣活動(dòng)效果......................................................................................................................6?跟蹤?quán)]件營(yíng)銷轉(zhuǎn)化情況，
