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1、ABSTRACTTheOrdosCoalGroupcompaniescontrolatleast60milliontonsofcoalreserves.Qipanjingminehasreservesofabout355.73milliontons,anditsannualproductionoftherawcoalis5milliontons.Basedontherawcoal,OrdosCoalGroupkeepsontheupgradesandR&Doftheseproducts,includingrawcoal,cokingcoal,elec
2、tricpower,chemicalproductsandsoon.Theyhaveformedacompleteproductchaingradually.AlthoughtheproductsoftheOrdosCoalGrouphavestrongcompetitivenessinthemarket,however,becauseofthedownturnoftheglobaleconomy,sluggishgrowthoftheemergingeconomies,frequentshocksofthecommodityprices.conti
3、nuousextendingoftheinflationarypressure,coalproductscompetefiercelyinthemarket.Howtocombinetheproductmarketingtheorywiththemarketingforproductmarketinghasbecomethecurrentimportantproblemthatmustbesolved.ThisthesisstartsfromanalyzingthedevelopmentstatueofthecoalindustryintheOrdo
4、sregion.UndertheframeworkofdoingfavortotheGrouptopromotetheupgradingofthecoalproducts,doingfavortothecoordinatingdevelopmentofthecoalproductchain,thethesisanalyzesthestrategyadvantagesanddisadvantagesoftheproductmarketingoftheOrdosCoalGroupandexploreeffectivemarketingchannelsto
5、enhancethecompetitivenessofthecoalindustryofOrdosinthemarketandstimulatecoal,coalchemical,coalbuildingmaterials,coaltransportationandotherrelatedindustriestodevelop,soastopromoteindustriallinkedandcoordinateddevelopment.Fromtheeconomicperspective,theOrdosbelongstotheenergy-base
6、deconomyentityandthecoalindustryisespeciallyimportant,sosuccessfulmarketingofcoalproductswillpromotetheeconomicdevelopmentofErdosandrevenuewillincrease;Fromanenvironmentalperspective,tostrengthenthethinkingofthemarketingofcoalproducts,todevelopcoalrecyclingandcleaningtechnology
7、isconducivetotheeffectiveuseofvarioustypesofcoalwasteJtnotonlymakesfulluseoftheresourcesandprotectstheenvironment.Thisthesisdoestheresearchmainlybasedonfieldsurveys,observationrecordingmethod,literaturereviewmethod,quantitativeandqualitativeresearchmethods,focusingmainlyonstudi
8、esofOrdosCoalGroupsaleschannelsaswellastheadvantagesa
