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1、產(chǎn)品經(jīng)理的視角:培訓(xùn)資料目錄1產(chǎn)品是什么?.........................................................................................................................22產(chǎn)品經(jīng)理是什么?...................................................................................................................33產(chǎn)品經(jīng)理思考方向...............
2、....................................................................................................34產(chǎn)品團(tuán)隊(duì)內(nèi)部的運(yùn)作體系.......................................................................................................45產(chǎn)品Sense/創(chuàng)新思維..............................................................
3、...............................................45.1“創(chuàng)新”方法論...........................................................................................................55.2產(chǎn)品規(guī)劃流程...............................................................................................................55.2.1
4、產(chǎn)品規(guī)劃的流程定義.......................................................................................55.2.2用戶需求$APPEALS分析法...............................................................................65.2.3如何排定產(chǎn)品功能的優(yōu)先級...........................................................................65.
5、2.4體驗(yàn)產(chǎn)品...........................................................................................................76運(yùn)營...........................................................................................................................................76.1什么是運(yùn)營?.........................
6、....................................................................................76.2如何定價?...................................................................................................................86.3互聯(lián)網(wǎng)產(chǎn)品常用的運(yùn)營手段....................................................................
7、...................86.4體驗(yàn)運(yùn)營.......................................................................................................................97總結(jié)..................................................................................................