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1、ThemeHotelDesign:WhenthehoteleventthemeHowardStutzThemeHotelsemergingasanewformofhoteldevelopment,inforeigncountries,nearly50years,andinourshorthistory,distributionrangeisalsoconfinedtomoredevelopedinthehotelindustryinGuangdong,Shanghai,Shenzhentohavetoreturntonature,scien
2、ce,technology,ornostalgic-themedhotel,allreflecttheuniqueoperatingcharacteristics.雖然主題酒店在我國的出現(xiàn)屬于新鮮事物，但是在國際酒店業(yè)中屬于一種發(fā)展新趨勢。AlthoughthethemehotelinChinatherearenewthings,butintheinternationalhotelindustryisakindofnewtrend.從國內(nèi)僅有的幾家主題酒店經(jīng)營情況來看，經(jīng)營狀況均好于其他酒店。Onlyafewthemesfromthedom
3、estichotelbusinesssituation,businessconditionswerebetterthanotherhotels.Lookingintothefuturesobrightthemehotel,themehotelsitisnecessarytocarryoutplanninganddesignanalysis,developingthethemeofthehoteltoprovidesomepertinent"cannonfodder."本文從引入主題、定位主題、展示主題、合理配置功能等幾部分來闡述。Thisp
4、aperintroducesthetheme,theme,theme,andarationaldistributionoffunctionsofpartstoelaborate.1.TheintroductionofthethemeThemeHotelalsoknownas"FeaturedHotel",isbasedonaparticulartopic,toembodythehotel'sarchitecturalstyleanddecorativearts,andculture-specific,sothatcustomersrecei
5、vepersonalizedcultureoffeeling,atthesametimeservicesintothesubject,personalizedservicetoreplacethegeneralizedserviceforcustomerswithjoy,knowledgeandstimulation.歷史、文化、城市、自然、神話、童話故事等都可以成為酒店借以發(fā)揮的主題。History,culture,urban,nature,myth,fairytalescanbecomethethemeofthehoteltoplay.
6、2.PositioningthemeIndoingscenicspot,thefirsttodetermineherdirectionandorientationtothemanycompetitors,biggerandstronger.同樣，主題酒店亦是如此，只不過當(dāng)其位于景區(qū)之內(nèi)時，更多的是依附于景區(qū)的主題定位，與之相呼應(yīng)，為其服務(wù)。Similarly,thethemeofthehotelisalsotrue,butwhenitislocatedwithinthescenicarea,themorethesubjectisattach
7、edtosceniclocation,withechoesofitsservices.當(dāng)她位于城市區(qū)或者不僅僅依附于景區(qū)而存在時，主題酒店的準(zhǔn)確定位顯得尤為重要，所要考慮的問題也較多。Whensheisnotonlydependentonthecityorscenicareasexist,thethemeoftheexactlocationofthehotelisparticularlyimportanttoconsidertheproblemstobemore.杭州“夢幻城堡”是個因主題定位不準(zhǔn)而失敗的典型案例。Hangzhou"Drea
8、mCastle"isallowedtofailduetosubjectpositioningatypicalcase.3.Hangzhou"DreamCastle"Theendo
