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1、西南政法大學管理學院2013級市場營銷專業(yè)《客戶關(guān)系管理》課業(yè)考核作品星巴克客戶體驗分析報告姓名及學號：師靜秋（2013064013）姓名及學號：姚青青（2013064015）姓名及學號：鄧軻怡（2013064016）姓名及學號：趙穎超（2013064068）姓名及學號：張錦思（2013064071）姓名及學號：鐘馭東（2013064008）指導教師：周杰二〇一五年十二月九日intheParkbelow.CenterParkofimportantplaces,likedrugstoragedistri
2、ct,nursingunit,foodstoragedistrict,importantmedicaldevicesequipmentbetween,narcoticsandthetoxicharmfulchemicalitems,operatingroomsecurityregional,importantmanagementregional,,setvarietyalarmfacilities,throughsoundlightalarmofwayreleasedalarminformation,
3、toldmanagementpersonneltimelyprocessingpolicelove,whilethroughnetworkcommunicationsfunctionachievedandsoundvideomonitoringsystem,accesssystemoflinkage.Thesystemconsistsofsensors,alarmbuttons,controlequipment,soundandlightalarmdevices,electronicdisplayde
4、vices,Systemintegratedmanagementsystem.Inthemonitoringcentertodisarmsettheprecautionareasaccordingtomanagementrequirements,centralizedalarmmanagement,whereyoucansetthezonetype,andcustomizeanynumberofalarmzones,eachzonecancontainanynumberofalarm,accordin
5、gtomonitorandoperatetheregionalgarrison,alarmpoints.MakingGISe-alertmap,markedonthemapallthealarmpoints,accesscontrol,audioandvideosurveillance,anddynamicrepresentationofthedeviceasadifferentcolor...Toalarmsystem,dependingonaudiomonitoringmanagementsyst
6、emandpublicbroadcast,accesssystemlinkageofmeansonrehabilitationcenterofpatients,andmedicalpersonnel,andfamily,crowdofflowachievedfullcontrol,eachemergencybutton,anddetectortriggeredpolicelovesignalShicanandothersystemlinkagemanagement,dangalarmpolicelov
7、etriggeredalarmShi,alarmhostwilltosoundlightalarmforminmonitoringCenterissuedalarm,whilealarmhosttomonitoringsystemmatrixissuedlinkagesignal,inmonitoringcenterspecifiedmonitorShangautomaticallyswitchthealarmregionalimage,Whenessentialgoodsandmedicines,d
8、angerousgoodsstoragewarehouseofaccesswithouthospitalmanagementauthoritywas目錄一、企業(yè)簡介5二、顧客體驗設(shè)計5（一）星巴克如何注重客戶感受5（二）星巴克成功的秘密5（三）星巴克目標消費群體8（四）星巴克的顧客體驗式營銷9（五）顧客體驗的增強12（六）基于顧客體驗的價值創(chuàng)新14三、星巴克的體驗營銷策略對顧客忠誠度的影響15(一）感性體驗15（二）理性體驗17四、問題及解決18（一）問
