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1、論文編號:華南師范大學(xué)增城學(xué)院本科畢業(yè)論文題目：談品牌廣告文體特點(diǎn)及其翻譯姓名：陳妙霞學(xué)號：060124319系別：外語系專業(yè)班級：涉外翻譯C班指導(dǎo)教師：翁濤2010年4月18日OnLanguageFeaturesandTranslationskillsofBrandAdvertisingAThesisSubmittedtotheDepartmentofForeignLanguagesZengchengCollegeofSouthChinaNormalUniversityinPartialFulfillmentofthe
2、RequirementsfortheDegreeofBachelorofArtsByChenMiaoxiaTutor：WengTaoApril18,2010.ContentsAbstract蚊翻ChapterOneIntroduction1Introduction1Aimandobjectives1Researchmethodanddatacollection2Organizationofthethesis2ChapterTwoLiteratureReview3[6]Introduction3[7]Definitiono
3、fadvertising3[8]Functionsofadvertising4[9]Previoustheoreticoftranslation4InstrumentaltranslationtheoreticofNord4FunctionalequivalenceprincipleofNida4Translationtheoreticappliedinadvertising5[10]Relatedstudiesontranslationinadvertising5[11]Summary6ChapterThreeComm
4、onnessandCharacteristicbetweenEnglishandChineseWorld-famousAdvertising7Introduction7Lexicalfeatureanditsfunction7[11]Usesimplewordandcolloquialandcommonword7[12]Properlyuseabbreviationandcompoundword8[13]UseYou-formpersonalpronoun9[11]Createandinnovateword10Synta
5、cticfeatureanditsfunction11(1)Useshortsentence，simplesentenceandellipticalsentence12(2)Useimperativesentenceandinterrogativesentence12(3)Useexclamatorysentence133.2.3Rhetoricaldeviceanditsfunction134.3Pun144.3Rhyme144.3Parody153.2.3Summary16ChapterFourTranslation
6、MethodsofAdvertising164.1Introduction174.2Literaltranslation174.3Freetranslation174.4Othertranslationmethods181..Setstranslation182..Divisiontranslation193..Creativetranslation204.5Summary22ChapterFiveConclusion235.1Introduction235.2Asummarizingoverview235.3Limit
7、ationsandsuggestions24References24Acknowledgements26AbstractAlongwiththefastdevelopmentofglobaleconomy，advertisingasamarketingstrategyisbecomingincreasinglyimportant.Studyofbrandadvertisinglanguagefeatureshasbothaestheticandcommercialvalue,whichnotonlycanapprecia
8、tethatspecialtextfromliteraryaspect，butalsohelpstomasteritscommoncharacteristic，graspingthesecretofsuccess.Thisthesiswhichcollectedanumberofexamplesaimstocondu
