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《企業(yè)品牌與產(chǎn)品品牌的協(xié)同關(guān)系研究》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。
1、在的問題和原因進(jìn)行分析；最后，對(duì)QF生產(chǎn)型企業(yè)產(chǎn)品品牌存在的問題和原因進(jìn)行分析。(4)對(duì)QF生產(chǎn)型企業(yè)品牌實(shí)施方面的建議。主要包含的內(nèi)容有對(duì)企業(yè)品牌與產(chǎn)品品牌的定位協(xié)同，提出了企業(yè)品牌定位、產(chǎn)品品牌定位和兩者之間存在的關(guān)系看法；對(duì)企業(yè)品牌與產(chǎn)品品牌運(yùn)營(yíng)協(xié)同方面的研究，提出了確定組織和共享部門職能；對(duì)企業(yè)品牌與產(chǎn)品品牌傳播協(xié)同，提出了市場(chǎng)推廣、傳播形式和領(lǐng)導(dǎo)形象塑造及推廣等方面的建議。(5)對(duì)本論文進(jìn)行了全面總結(jié)，對(duì)以后的研究進(jìn)行了展望。關(guān)鍵詞：企業(yè)品牌；產(chǎn)品品牌；協(xié)同管理IIResearchoncollaborativere
2、lationshipbetweenenterprisebrandandproductbrandAbstractBrandisthemostvaluableintangibleassetsoftheenterprise，intheenterprisebusinessactivitiesplayaveryimportantrole．Inrecentyears，alongwiththeproductcompetitioninv撕ousindustriesisbecomingincreasinglyfierce，theconsurl
3、lerbrandawarenessgraduallyimprove，thecolestrategyforthedevelopmentofVar'ioustypesofenterpriseshavehadafar-reachingimpactasabrand．Somevisionarymanufacturingenterpriseshaverealizedtheimportanceofbrandforthebusiness，fromproductmanagementtobrandmanagementtomanufacturin
4、gindustrygraduallyenteredtheeraofbrandcompetition．However，thecurrentmanufacturingbrandstatusofCompaniesintheindustryisnotoptimistic，inadditiontoanumberofwell—knownbrandswithmanufacturingenterpriseshavegraduaJ
5、yawareoftheoutsideofthebrandconstruction，mostmanufacturi
6、ngenterprisesinbrandbuildingisaseriouslackofvalidity，orfortheunderstandingofthemanufacturingindustrybrandconstructionisnotprofoundenough，theenterprisebrandandproductbrandseparatedfromeachother，Cannotbefullyeffectiveplayoutbetweenthesetwoaspectstodowithsynergisticef
7、fect．Howtorealizethecollaborativeconstructionofmanufacturingenterprisesintheenterprisebrandandproductbrand，brandmanagementstrategicman．a(chǎn)gementgoal，hasbecomeanimportantsubjectofurgentneedtostudyandtheurgentneedtoaddressChina'smanufacturingenterprisesandacademia．Inth
8、eprocessofthisstudy，malflyusestheliteratureresearchmethod，observationmethod，interviewmethod，casestudymethod，questionnairesurveymethod，experiencesl咖arymethodandsummarizedmethod．Thispaperstudiesusingtheabovemethodarestudied，thespecificcontentsareasfollows：(1)introduc
9、tion．Someofthespecificcircumstancesofthethesisareexplained．Mainlyincludestheresearchbackground，purposeandsignificance，researchstatusathomeandabro
