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《gs銀行河南分行個人理財業(yè)務(wù)市場營銷策略分析》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、摘要理財業(yè)務(wù)營銷中存在的產(chǎn)品同質(zhì)化嚴(yán)重、營銷渠道單一、促銷手段落后等問題。針對存在的問題，論文提出了GS銀行河南分行個人理財業(yè)務(wù)市場營銷策略，從市場定位、產(chǎn)品策略、價格策略、促銷策略、渠道策略等方面為GS銀行河南分行個人理財業(yè)務(wù)發(fā)展提出了改善建議，并且論文指出了GS銀行河南分行需要在客戶資源管理、營銷隊伍建設(shè)等方面為提出的營銷策略創(chuàng)造實施條件。關(guān)鍵詞：GS銀行河南分行個人理財營銷策略AbstractSince2007，Chinabegantoopenthefinancialsector,foreignbanksbringinthemature
2、westembankmarketingidea,atthesametime，alsohasbroughtthehllgepressureofcompetitionforthedomesticfinancialmarket．Coupled、析mthedevelopmentofthejoint-stockbanksrapidly,thedomesticbankingindustrycompetitiongraduallyintensified，toseekthedevelopmentspaceinsuchacompetitiveenvironme
3、nt，State—ownedcommercialbanksonlytocontinuouslyimprovethecorecompetitiveness，occupythemarketbusinessopportunities．Throughoutthecourseofdevelopmentofinternationalfinance，theworld'sleadingbankshavethepersonalfinancialservicesasanimportantmeansofitsearnings．Inaddition，theresid
4、ents’personalassetsincreasedgradually，thefinancialconsciousnessalsostrengthens，alreadynolongersatisfiedinsavingsthissingleinvestmentchannels，banksneedtoprovidemorecomprehensiveandprofessionalpersonalfinancialservices．111epersonalfinancialmanagementbusinesshascharacteristics
5、aslowcost，lowrisk，highincomeandwealthgrowthpotentialofthemarket，strivetodeveloppersonalfmancialserviceisveryimportantforChina'scommercialbanks．111eHenanbranchofGSbankisauthorizedtooperatetheGSBankbranch，theprincipalplaceofbusinessinHenanProvince，hasmorethan800branches，throu
6、ghunremittingeffortsandbusinessformanyyears，inthebankingindustryinHenanprovinceindicatorscomeoutinfront，hastheverystrongcompetitiveabilityandcompetitiveadvantage．Inrecentyears，HenanbranchofGSbanktoseriouslyimplementthedeploymentoftheheadofficeofthedecision，vigorouslydevelop
7、thepersonalfinancialmanagementservices，andachievedgoodresults．Butinthedevelopmentofpersonalfinancialbusinesshasalsoexposedmanyproblems，whichexistinthepersonalfinanceproductmarketingstrategyontheproblemismoreprominent，thereforethestudyofpersonalfmancialbusinessofHenanbrancho
8、fGSbank，putforwardpracticalmarketingstrategy,willhaveatremendousroleinpromotingthe
