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1、碩士學(xué)位論文AbstractAsChina’Ssocialtransformation，economicalstrengthhasincreased，butatthesametime，varioussocialproblemsalsograduallyexposed，andpubliceventshappenfrequently．Inthetideofpublicopinion，Micro—blogasanewmediahasrisenrapidly，andbecometheimportantinformationbearingplatform．Inmicro—blog，m
2、icro-blogopinionleaders’activefigurecanbeseeneverywhere，they”speak”inmanypublicevents，causedwidespreadsocialattention，andplayanimportantroleinpublicopinionguide．Therefore，fromtheangleofthemicro—blogopinionleaderstodiscusshowtoguidethepublicopinion，isimportanttotheconstructionofrationalnetw
3、orkpublicopinionenvironmentandaharmonioussociety．Inthispaper，theopinionexpressionofthemicro—blogopinionleadersistheresearchprioritiesfromtheperspectiveofpublicevents．Thispaperexpoundsrelatedconceptsandtherealisticbackgroundwithdrivingfactorsofopinionexpression，andtheinteractiveprocess．This
4、paperarguesthatthemicro-blogopinionleadersisthekeytotheviewsexpressedinthepublicevents，typediversity，communitycharacteristicisobvious；periodofsocialtransition，micro-blogfield，civicconsciousnessawakeningistherealisticbackground，andpersonalpsychologicaldrive，interestdemandsandtechnologyisthe
5、drivingfactorsofopinionexpression．Micro—blogopinionleadersdrivetheformationanddevelopmentofpublicopinionbypersonalopinionpresentation，groupinteractionandopinioninteractionwithothermain．Theopinionexpressionofmicro-blogopinionleadersnotonlyproducespositiveimpactsincludingimprovingthebreadtha
6、nddepthofthepublicopinion，arousingpublicawareness，influencingthedecision—makingofgovernment，spreadingpositiveenergy；butalsocausesnegativeinfluencesincludingspreadingthefalseinformationandrumors，causingthenetworkviolenceandgrouppolarization，expandingtheimbalance；facingthechallengesofeconomi
7、candpoliticalcontrol，microletter，knowledgegapandstigmatized，themicro—blogopinionleadersmuststrengthenself-discipline，withthelineconsciousness，rationalexpression，multidirectionalcommunicationandofflineactiontopromotepositiveinflUanceKeyWords：PublicEvents；Micro-
