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1、山西大學(xué)2018屆碩士學(xué)位論文晉城銀行對(duì)公業(yè)務(wù)營銷策略研究作者姓名高慶梅指導(dǎo)教師宋鵬副教授學(xué)科專業(yè)工商管理研究方向市場營銷培養(yǎng)單位經(jīng)濟(jì)與管理學(xué)院學(xué)習(xí)年限2015年9月至2018年6月二〇一八年六月ThesisforMaster’sdegree,ShanxiUniversity,2018ResearchontheMarketingStrategyoftheCorporateBusinessforJinchengBankStudentNameQing-meiGaoSupervisorProf.PengSongMajorBusinessAdministrationSpecialt
2、yMarketingDepartmentSchoolofEconomicsandManagementResearchDuration2015.09-2018.06June,2018目錄中文摘要............................................................................................................IABSTRACT.............................................................................
3、...................................III第一章緒論..................................................................................................................11.1研究背景..........................................................................................................11.2研究意義...........
4、...............................................................................................11.3國內(nèi)外研究動(dòng)態(tài)..............................................................................................11.3.1國外研究動(dòng)態(tài)..............................................................................
5、...........11.3.2國內(nèi)研究動(dòng)態(tài).........................................................................................31.4研究內(nèi)容與方法..............................................................................................51.5創(chuàng)新之處.................................................................
6、.........................................61.6基本框架..........................................................................................................6第二章商業(yè)銀行對(duì)公業(yè)務(wù)營銷理論基礎(chǔ)..................................................................72.1商業(yè)銀行對(duì)公業(yè)務(wù)概述.....................................
7、.............................................72.1.1商業(yè)銀行對(duì)公業(yè)務(wù)的內(nèi)涵.....................................................................72.1.2商業(yè)銀行對(duì)公業(yè)務(wù)的特征.....................................................................72.2商業(yè)銀行對(duì)公業(yè)務(wù)營銷概述...........................
