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1、XXX學(xué)院畢業(yè)論文城市旅游目的地營(yíng)銷策略研究以鹽城為例專業(yè)旅游管理學(xué)生姓名班級(jí)學(xué)號(hào)指導(dǎo)教師完成日期城市旅游目的地營(yíng)銷策略研究——以鹽城為例摘要:鹽城風(fēng)光秀麗,生態(tài)環(huán)境獨(dú)具特色,濕地旅游資源十分的豐富。城市旅游目的地營(yíng)銷策略研究以鹽城為例,對(duì)旅游目的地和旅游目的地營(yíng)銷的學(xué)術(shù)概念做了深刻的分析。首先探究了什么是旅游目的地營(yíng)銷,在概念理清的基礎(chǔ)上從三個(gè)方面分析了鹽城當(dāng)前的營(yíng)銷發(fā)展現(xiàn)狀,先是分析了鹽城當(dāng)前的旅游資源,在旅游資源的分析上,以鹽城當(dāng)前的現(xiàn)狀為準(zhǔn),對(duì)鹽城的濕地、自然保護(hù)景區(qū)、歷史文化背景、區(qū)位等方面進(jìn)行了分析與探討。除了鹽城基本概況的研究,還從兩方面進(jìn)行問(wèn)題探討。一方面是鹽城
2、當(dāng)前在旅游目的地營(yíng)銷上面臨的問(wèn)題,另一方面從鹽城的發(fā)展?jié)摿θ胧诌M(jìn)行分析。通過(guò)之前理論是鹽城實(shí)際的分析,針對(duì)當(dāng)前鹽城旅游目的地營(yíng)銷面臨的問(wèn)題從宣傳方式、促銷手段、市場(chǎng)調(diào)研等方面提出一定的見(jiàn)解,提出對(duì)鹽城旅游目的地營(yíng)銷的建議。通過(guò)此次旅游目的地營(yíng)銷的研究,旨在深化課程體系的理解,完善自身對(duì)知識(shí)的認(rèn)知和實(shí)踐水平。關(guān)鍵詞:旅游目的地;鹽城;營(yíng)銷策略;建議TourismdestinationmarketingstrategyresearchinyanchengasanexampleAbstract:Yanchengbeautifulscenerythathasauniqueecologi
3、calenvironmentofwetlandtourismresourcesisveryrich.Tourismdestinationmarketingstrategyinyanchengasanexample,theacademicconceptoftourismdestinationandtourismdestinationtodoadeepanalysis.Whatistheauthorfirstexploresthetourismdestinationmarketing,clearinconceptfromthreeaspectsonthebasisoftheanal
4、ysisoftheyanchengcurrentmarketingdevelopmentpresentsituation,firstanalyzedtheyanchengcurrenttourismresources,ontheanalysisoftourismresources,theauthorwillbesubjecttoyanchengthestatusquoofthecurrent,theyanchengwetland,natureprotectionarea,thehistoricalandculturalbackground,thispaperanalyzesan
5、ddiscussesthelocation,etc.Inadditiontothebasicsituationofyanchengresearch,theauthoralsoproblem,thispaperdiscussesfromtwoaspects?Ontheonehandisyanchengonthetourismdestinationmarketingiscurrentlyfacedwiththeproblem,ontheotherhand,fromtheperspectiveofthedevelopmentpotentialofyanchengwereanalyze
6、d?Throughtheanalysisoftheoryisyanchengactualbefore,theauthorinviewofthecurrentcitytourismdestinationmarketingarefacedwiththeproblemfromthepropagandaway,promotions,marketresearch,etc,putsforwardtheauthor'sopinions,putforwardSuggestionstoSaltLakeCitytourismmarketing.Throughthestudyofthetourism
7、destinationmarketing,aimstodeepentheunderstandingofthecurriculumsystem,improvetheirownunderstandingofknowledgeandpracticelevel.Keywords:Tourismdestination;Yancheng;Marketingstrategy;Advice一、旅游目的地營(yíng)銷1(一)旅游目的地營(yíng)銷的相關(guān)概念1(二)旅游冃的地營(yíng)銷與市場(chǎng)營(yíng)銷的聯(lián)系和區(qū)別1二、城市旅游目的地營(yíng)銷的