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1、-XXXX學院本科畢業(yè)論文AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogans淺析英文廣告語的語言特點及其翻譯學生姓名：XXX指導教師：XXXX所在分院：外國語學院專業(yè)：英語班級：統(tǒng)本英XXXX班二零一零年三月.---AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogansByＸＸＸＸAcademicAdvise
2、r：ＸＸＸＸAthesissubmittedtotheDepartmentofForeignLanguagesofXXXXXUniversityInpartialfulfillmentoftherequirementsForthedegreeofBachelorofArtsInEnglishXi'an,ChinaMarch,2010.---AcknowledgementInwritingthisthesis,Ihavebenefitedfromthepresenceofmyteachersandm
3、yclassmates.TheygenerouslyhelpedmecollectmaterialsIneededandmademanyinvaluablesuggestions.Iherebyextendmygratefulthankstothemfortheirkindhelp,withoutwhichthepaperwouldnothavebeenwhatitis.Particularly,IamdeeplyindebtedtoMissXXX,whoguidedmethroughoutmyw
4、ritingofthisthesis.Herstandardsofacademicexcellencehavemademyrevisionanexcitingandgratifyingexperience.Furthermore,noneofthiswouldhavebeenpossiblewithoutthehelpofthoseindividualsandorganizationshereaftermentionedwithgratitude,theDepartmentofForeignLan
5、guages,theUniversityLibraryanditsstaff..---AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogansAbstractWithChina’saccessiontotheWTO,therehasbeenadramaticincreaseinthenumberofChineseenterprisesandproductsflowingintotheinternationa
6、lmarketwhileanincreasingnumberofforeignenterprisesandtheirproductshaveenteredourdomesticmarketcontinually.Inthisheatedwarofcompetition,themostpowerfulweaponavailableinshapingtheirself-imageandpromotingtheirgoodsistheadvertisement.Peopleliveinaworldofa
7、dvertisement.Aspotentialconsumers,theyareendlesslybombardedwithallkindsofproductsorserviceadvertisementsfromvariousmediawhichincludesnewspapers,magazines,broadcast,televisionandtheinternet,etc.Thebasicelementsofanadvertisementareheadline,illustration,
8、sloganandtrademark.Oneofthemostvisiblestimulationtowhichconsumersareexposedistheadvertisingslogan.However,duetotheuniquestyleandcharacteristics.---ofadvertisingslogan,aswellasitsintimaterelationshipwithsocietyandculture,itwouldbeagreatchalleng
