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《An Analysis on the Linguistic Features and Translation of English Advertising Slogans 淺析英文廣告語的語言特點及其翻譯》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogans淺析英文廣告語的語言特點及其翻譯AcknowledgementInwritingthisthesis,Ihavebenefitedfromthepresenceofmyteachersandmyclassmates.TheygenerouslyhelpedmecollectmaterialsIneededandmademanyinvaluablesuggestions.Iherebyextendmygratefulthanksto
2、themfortheirkindhelp,withoutwhichthepaperwouldnothavebeenwhatitis.Particularly,IamdeeplyindebtedtoMissXXX,whoguidedmethroughoutmywritingofthisthesis.Herstandardsofacademicexcellencehavemademyrevisionanexcitingandgratifyingexperience.Furthermore,noneofthiswouldhavebeenpossiblewithoutthehelpo
3、fthoseindividualsandorganizationshereaftermentionedwithgratitude,theDepartmentofForeignLanguages,theUniversityLibraryanditsstaff.AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogansAbstractWithChina’saccessiontotheWTO,therehasbeenadramaticincreaseinthenumberofChineseen
4、terprisesandproductsflowingintotheinternationalmarketwhileanincreasingnumberofforeignenterprisesandtheirproductshaveenteredourdomesticmarketcontinually.Inthisheatedwarofcompetition,themostpowerfulweaponavailableinshapingtheirself-imageandpromotingtheirgoodsistheadvertisement.Peopleliveinawo
5、rldofadvertisement.Aspotentialconsumers,theyareendlesslybombardedwithallkindsofproductsorserviceadvertisementsfromvariousmediawhichincludesnewspapers,magazines,broadcast,televisionandtheinternet,etc.Thebasicelementsofanadvertisementareheadline,illustration,sloganandtrademark.Oneofthemostvis
6、iblestimulationtowhichconsumersareexposedistheadvertisingslogan.However,duetotheuniquestyleandcharacteristicsofadvertisingslogan,aswellasitsintimaterelationshipwithsocietyandculture,itwouldbeagreatchallengeforthetranslatortomakeatranslationofanadvertisingsloganbothaccurateandattractive.Thet
7、hesisiscomposedofthefollowingchapters:ChapterOneprovidesthesignificanceandthebackgroundofthethesisandintroducestheimplementationoffurtherresearch.ChapterTwointroducesthedefinitionandlinguisticfeaturesoftheEnglishadvertisingslogans,anditprovidesreadersthe
