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1、摘要自我國(guó)改革開(kāi)放以來(lái),各級(jí)政府和各類企業(yè)越來(lái)越多地把關(guān)注焦點(diǎn)投入到資產(chǎn)運(yùn)營(yíng)質(zhì)量上。JT公司從事綜合性業(yè)務(wù),受到省市兩級(jí)政府的關(guān)注和重視,近年來(lái)發(fā)展迅猛,取得了良好的成績(jī)。處于現(xiàn)階段世界經(jīng)濟(jì)滑坡的大背景下,JT公司也無(wú)法獨(dú)善其身,和其他企業(yè)一樣也承受著資金問(wèn)題的困擾。融資策略能夠?yàn)槠髽I(yè)爭(zhēng)取穩(wěn)定的資金來(lái)源,進(jìn)而在市場(chǎng)競(jìng)爭(zhēng)中立足,應(yīng)對(duì)外部環(huán)境的變化,實(shí)現(xiàn)企業(yè)的長(zhǎng)足發(fā)展??梢哉f(shuō),企業(yè)的生死存亡與其融資策略有著密不可分的聯(lián)系。本論文通過(guò)介紹寫(xiě)作背景、寫(xiě)作意義,以及國(guó)內(nèi)關(guān)于融資策略的研究情況、并在國(guó)內(nèi)外融資領(lǐng)域的
2、學(xué)術(shù)成果、相關(guān)理論學(xué)習(xí)基礎(chǔ)上,結(jié)合JT公司的具體實(shí)際案例對(duì)該公司目前執(zhí)行的融資策略現(xiàn)狀、融資環(huán)境等進(jìn)行了深入分析。從融資考慮,到融資現(xiàn)階段實(shí)際情況,再到融資過(guò)程中存在的問(wèn)題及問(wèn)題產(chǎn)生的原因,一步步的對(duì)JT公司融資情況進(jìn)行剖析。在分析過(guò)程中,運(yùn)用了相應(yīng)的分析工具、確定了融資的遵循原則,闡述了JT公司融資的選擇與實(shí)施、并就該公司的融資選擇及實(shí)施制定出了相應(yīng)的具有針對(duì)性的融資風(fēng)險(xiǎn)防范措施,來(lái)規(guī)避公司的融資風(fēng)險(xiǎn)。通過(guò)論文相關(guān)的闡述,可以看出,JT公司現(xiàn)行的融資策略也有著有其可取之處,可以通過(guò)不斷優(yōu)化和完善相關(guān)管
3、理,來(lái)進(jìn)一步為企業(yè)的擴(kuò)產(chǎn)和項(xiàng)目建設(shè)籌集到更加充足而安全的資金,進(jìn)而助力JT公司在市場(chǎng)競(jìng)爭(zhēng)中爭(zhēng)取到發(fā)展先機(jī),實(shí)現(xiàn)更為穩(wěn)定、良性的發(fā)展。關(guān)鍵詞:融資策略風(fēng)險(xiǎn)防范IIIAbstractSinceChina'sreformandopeningup,thequalityofassetmanagementhasbecomethefocusofattentionatalllevelsofgovernmentandenterprises.JTcompanyengagedindiversifiedbusiness,sub
4、jecttoprovincialandmunicipallevelsofgovernmentconcernandattentionwithdevelopingrapidlyinrecentyears,andachievedgoodresults.Likeothercompanies,inthecurrentenvironmentofworldwideeconomicdownturn,JTcompanyisalsofacingfinancialproblems.Financingstrategycanpr
5、ovideenterpriseswithastablesourceoffunding,andthenfootholdinthemarketcompetition,todealwithchangesintheexternalenvironment,toachievethelong-termdevelopmentoftheenterprise.Wecansaythatfinancingstrategiesisrelatedtothecompany'ssurvival.Thisthesisanalyzesth
6、eexistingfinancingstrategyandfinancingenvironmentofJTcompanybyintroducingthewritingbackground,significance,aswellasthedomesticresearchaboutthefinancingstrategies,andacademicachievementsinthefieldoffinancingathomeandabroad,basedonrelevanttheoreticalstudy,
7、combinedwiththeactualcaseofJTcompany.Fromfinancingconsiderations,tothefinancingpresentsituation,andthentotheproblemsexistinginthefinancingprocessandthereasonsoftheproblem,stepbysteptoJTcompanyfinancingsituationareanalyzed.Intheprocessofanalysis,byusingth
8、ecorrespondinganalysistools,determinethefollowingprinciplesoffinancing,thisthesisexpoundstheselectionandimplementation,andworkoutthecorrespondingtargetedfinancingriskpreventionmeasures,toavoidthecompany'sfinancingrisk.Thro